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Anu Leppiman
Anu Leppiman
Ass. Professor of Marketing, Ph.D, Dr. Soc.Si; Tallinn University of Technology
Verified email at ttu.ee - Homepage
Title
Cited by
Cited by
Year
Consumer journey from first experience to brand evangelism
I Riivits-Arkonsuo, K Kaljund, A Leppiman
Research in economics and business: Central and eastern Europe 6 (1), 2015
1062015
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement
RA Rather, LD Hollebeek, T Vo‐Thanh, H Ramkissoon, A Leppiman, ...
Journal of Consumer Behaviour 21 (5), 1175-1189, 2022
622022
Hidden champions in CEE and Turkey
P McKiernan, D Purg
Springer. https://doi. org/10.1007/978-3-642-40504-4 10, 978-3, 2013
462013
Arjen elämyksiä: leiri-ja elämyspohjainen Arkipäivät-perhepalvelu sosiaalisen kokemuksen tuottajana
A Leppiman
fi= Lapin yliopistokustannus| en= Lapland University Press|, 2010
402010
Young consumers and their brand love
I Riivits-Arkonsuo, A Leppiman
International Journal of Business and Social Research 5 (10), 33-44, 2015
322015
Experience marketing: conceptual insights and the difference from experiential marketing
A Leppiman, S Same
Regional business and socio-economic development 5, 240-258, 2011
322011
Online Word-of-Mouth on Brands and Experience Marketing.
I Riivits-Arkonsuo, A Leppiman
Journal of Management & Change, 2014
252014
Designing a business service experience: Customer's perspective on value co-creation
J Kukk, A Leppiman, A Pohjola
Research in economics and business: Central and Eastern Europe 6 (1), 2015
232015
Value creation in business services through the prism of experience economy: Conceptualizing value-in-experience
J Kukk, A Leppiman
Journal of Creating Value 2 (2), 231-245, 2016
162016
Consumer online word-of-mouth–analysis through an experience pyramid model
I Riivits-Arkonsuo, A Leppiman
Proceedings of the 9th EBES Conference, Rome, 1929-1934, 2013
162013
Arjen Elämyksiä–Leiri-ja elämyspohjainen Arkipäivät Perhepalvelu Sosiaalisen Kokemuksen Tuottajana [Everyday Experiences: Camp-and Experience Based Weekdays Family Service as a …
A Leppiman
University of Lapland, Rovaniemi, Finland, 2010
142010
Moniammatillisen perhetyön oppiminen ja opettaminen
A Leppiman, S Puustinen-Niemelä
Savonia-ammattikorkeakoulu, 2006
112006
Quality labels in Estonian food market. Do the labels matter?
I Riivits-Arkonsuo, A Leppiman, J Hartšenko
Agronomy Research 14 (3), 2016
102016
Antecedents of online word of mouth and memorable experience concept
I Arkonsuo, A Leppiman
International Journal of Business and Social Research 5 (9), 1-14, 2015
102015
Arjen elämyksiä
A Leppiman
Leiri-ja elämyspohjainen Arkipäivätperhepalvelu sosiaalisen kokemuksen …, 2010
102010
Education and sustainable development: First steps toward changes
A Pipere
Saule, 2006
82006
Old-age digital exclusion as a policy challenge in Estonia and Finland
A Leppiman, I Riivits-Arkonsuo, A Pohjola
Social exclusion in later life: Interdisciplinary and Policy Perspectives …, 2021
72021
The construct of value in knowledge-intensive business service from customer's perspective. An example of a long-term training activity.
J Kukk, A Leppiman
Agronomy Research 14 (1), 2016
62016
Sotsiaalse sugupoole kujunemisest eelkoolieas, Eesti ja Soome võrdlusandmete taustal
A Leppiman
Lisensiaatintyö. Tallinna Pedagoogikaülikool. Tallinn, 1996
61996
Implementing ethics auditing model: new approach
M Rihma, M Meel, A Leppiman
Journal of Knowledge Management, Economics and Information Technology, IV 4 …, 2014
52014
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Articles 1–20