Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude LD Anghel, GF Grigore, M Roşca Amfiteatru Economic Journal 13 (29), 72-85, 2011 | 86 | 2011 |
The impact of corporate social responsibility on employees A Stancu, GF Grigore, MI Rosca International Conference on Information and Finance 21, 11-16, 2011 | 57 | 2011 |
Value creation attributes—clustering strategic options for Romanian SMEs A Stancu, A Filip, MI Roșca, D Ioniță, R Căplescu, A Cânda, LD Roșca Sustainability 12 (17), 7007, 2020 | 18 | 2020 |
CONSUMERS'PERCEPTIONS TOWARDS CORPORATE SOCIAL RESPONSIBILITY INITIATIVES--A QUALITATIVE APPROACH. A Stancu, GF Grigore, M Rosca Transformations in Business & Economics 10, 2011 | 11 | 2011 |
THE PERCEPTION ON ECOLOGICAL PRODUCTS-A RESEARCH ON THE URBAN CONSUMER. LD Tanase, MI Roșca, A Jurcoane Annals of the University of Oradea, Economic Science Series 21 (1), 2012 | 10 | 2012 |
Metode de cercetări de marketing utilizate în publicitate MI Roşca Editura ASE, 2017 | 8 | 2017 |
Internet of things (IoT) and sustainability MI Rosca, C Nicolae, E Sanda, A Madan Proceedings of the 7th BASIQ International Conference on New Trends in …, 2021 | 7 | 2021 |
Classifying social causes derived from the communication of CSR initiatives online: A theoretical and practical approach MI Roșca, AC Sarău, AA Vonțea Corporate Social Responsibility in the Digital Age 7, 63-83, 2015 | 7 | 2015 |
Analysis of consumer attitudes regarding environmental issues: The case study of Romania N Teodorescu, C Veghes, M Rosca Transformations in Business & Economics 8 (3), 274-291, 2009 | 7 | 2009 |
Current trends in digital marketing communication A Madan, MI Rosca Journal of Marketing Research and Case Studies 2022, 1-13, 2022 | 5 | 2022 |
Theoretical approach of subliminal advertising A Madan, MI Rosca, M Bucovicean Eurasian Business and Economics Perspectives: Proceedings of the 31st …, 2021 | 5 | 2021 |
The Organic Food Market in Romania M Stoica, M Mehedințu, M Stoian, A Stancu, A Filip, MI Roșca Journal of Emerging Trends in Marketing and Management 1 (1), 280-288, 2020 | 4 | 2020 |
Individualizarea marketingului sportiv în cadrul marketingului general M Constantinescu, M Roşca Revista de Marketing Online 1 (3), 60-64, 2011 | 4 | 2011 |
Strategic Planning of the Eco Product Portfolio FT Ionescu, MI Roșca International Journal of Economic Practices and Theories 2 (3), 173-178, 2012 | 3 | 2012 |
Marketingul legat de o cauză, parte a responsabilităţii sociale corporatiste şi influenţa sa asupra consumatorilor DL Anghel, GF Grigore, M Roşca Amfiteatrul economic 13 (29), 73-86, 2011 | 3 | 2011 |
Cercetarea impactului marketingului ecologic in intreprinderile din Romania MI Roşca REVISTA ROMÂNĂ DE MARKETING, 78, 2006 | 3 | 2006 |
Personal branding vs. National identity MI Roșca, A Madan New Trends in Sustainable Business and Consumption, 841, 2020 | 2 | 2020 |
INTERNAL FACTORS INFLUENCE ON THE CSR ACTIVITIES OF COMPANIES. M Roşca, A Stancu, AC Sarau Transformations in Business & Economics 12, 2013 | 2 | 2013 |
Cercetări complexe privind integrarea şi dezvoltarea marketingului ecologic în societatea românească MI Roşca Editura ASE, 2013 | 2 | 2013 |
Product innovation effect on consumer's perceptions LF Onişor, MI Roşca The International Journal of Management Science and Information Technology …, 2013 | 2 | 2013 |