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Mihai Ioan Roșca
Mihai Ioan Roșca
Marketing, ASE Bucuresti
Verified email at ase.ro - Homepage
Title
Cited by
Cited by
Year
Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude
LD Anghel, GF Grigore, M Roşca
Amfiteatru Economic Journal 13 (29), 72-85, 2011
862011
The impact of corporate social responsibility on employees
A Stancu, GF Grigore, MI Rosca
International Conference on Information and Finance 21, 11-16, 2011
572011
Value creation attributes—clustering strategic options for Romanian SMEs
A Stancu, A Filip, MI Roșca, D Ioniță, R Căplescu, A Cânda, LD Roșca
Sustainability 12 (17), 7007, 2020
182020
CONSUMERS'PERCEPTIONS TOWARDS CORPORATE SOCIAL RESPONSIBILITY INITIATIVES--A QUALITATIVE APPROACH.
A Stancu, GF Grigore, M Rosca
Transformations in Business & Economics 10, 2011
112011
THE PERCEPTION ON ECOLOGICAL PRODUCTS-A RESEARCH ON THE URBAN CONSUMER.
LD Tanase, MI Roșca, A Jurcoane
Annals of the University of Oradea, Economic Science Series 21 (1), 2012
102012
Metode de cercetări de marketing utilizate în publicitate
MI Roşca
Editura ASE, 2017
82017
Internet of things (IoT) and sustainability
MI Rosca, C Nicolae, E Sanda, A Madan
Proceedings of the 7th BASIQ International Conference on New Trends in …, 2021
72021
Classifying social causes derived from the communication of CSR initiatives online: A theoretical and practical approach
MI Roșca, AC Sarău, AA Vonțea
Corporate Social Responsibility in the Digital Age 7, 63-83, 2015
72015
Analysis of consumer attitudes regarding environmental issues: The case study of Romania
N Teodorescu, C Veghes, M Rosca
Transformations in Business & Economics 8 (3), 274-291, 2009
72009
Current trends in digital marketing communication
A Madan, MI Rosca
Journal of Marketing Research and Case Studies 2022, 1-13, 2022
52022
Theoretical approach of subliminal advertising
A Madan, MI Rosca, M Bucovicean
Eurasian Business and Economics Perspectives: Proceedings of the 31st …, 2021
52021
The Organic Food Market in Romania
M Stoica, M Mehedințu, M Stoian, A Stancu, A Filip, MI Roșca
Journal of Emerging Trends in Marketing and Management 1 (1), 280-288, 2020
42020
Individualizarea marketingului sportiv în cadrul marketingului general
M Constantinescu, M Roşca
Revista de Marketing Online 1 (3), 60-64, 2011
42011
Strategic Planning of the Eco Product Portfolio
FT Ionescu, MI Roșca
International Journal of Economic Practices and Theories 2 (3), 173-178, 2012
32012
Marketingul legat de o cauză, parte a responsabilităţii sociale corporatiste şi influenţa sa asupra consumatorilor
DL Anghel, GF Grigore, M Roşca
Amfiteatrul economic 13 (29), 73-86, 2011
32011
Cercetarea impactului marketingului ecologic in intreprinderile din Romania
MI Roşca
REVISTA ROMÂNĂ DE MARKETING, 78, 2006
32006
Personal branding vs. National identity
MI Roșca, A Madan
New Trends in Sustainable Business and Consumption, 841, 2020
22020
INTERNAL FACTORS INFLUENCE ON THE CSR ACTIVITIES OF COMPANIES.
M Roşca, A Stancu, AC Sarau
Transformations in Business & Economics 12, 2013
22013
Cercetări complexe privind integrarea şi dezvoltarea marketingului ecologic în societatea românească
MI Roşca
Editura ASE, 2013
22013
Product innovation effect on consumer's perceptions
LF Onişor, MI Roşca
The International Journal of Management Science and Information Technology …, 2013
22013
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