| Effect of demographics on materialism: An empirical study S Parashar, S Jain Pacific Business Review International 10 (2), 124-132, 2017 | 11 | 2017 |
| Lifestyle and general medicines: A study of promotional-mix strategies in India S Jain, K Saxena Journal of Medical Marketing 11 (2), 119-126, 2011 | 6 | 2011 |
| BPO industry in India: HR challenges & Strategies B Nityesh, MJ Sanjay Amity Business, Review 7 (1), 65-73, 2006 | 2 | 2006 |
| Changing Paradigms in Services Marketing AK Awasthi, S Jain, J Aagja Himalaya Publishing House Pvt Ltd, 2013 | | 2013 |
| Consumer Behaviour and Emerging Practices in Marketing J Aagja, AK Awasthi, S Jain Himalaya Publishing House Pvt Ltd, 2013 | | 2013 |
| New Perspectives in Marketing Communication S Jain, J Aagja, AK Awasthi Himalaya Publishing House Pvt Ltd, 2013 | | 2013 |
| Cinthol - Comes Alive! J Sanjay, D Priyanka FIIB Business Review 2 (4), 26-35, 2013 | | 2013 |
Sapna Parasharinstitute of managemnet ,nirma universityVerified email at nirmauni.ac.in
