| Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames I Aliagas, J Privado, MD Merino Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 811-827, 2021 | 20 | 2021 |
| Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience I Rúa-Hidalgo, M Galmes-Cerezo, C Cristofol-Rodríguez, I Aliagas Behavioral Sciences 11 (8), 108, 2021 | 16 | 2021 |
| Neurociencia aplicada a la eficacia publicitaria:¿ aliadas perfectas? I Aliagas Ocaña, L Torres Simón Harvard Deusto Márketing y Ventas, 24-31, 2018 | 2 | 2018 |
| Neuromarketing aplicado a dos anuncios de moda infantiles para contrastar su eficacia publicitaria I Aliagas-Ocaña | 2 | 2016 |
| Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it I Aliagas, J Privado, MD Merino Current Psychology, 1-15, 2023 | | 2023 |
| Unlocking Knowledge Through Escape Rooms in Online Higher Education: Proposal for Learning About Consumer Behavior I Aliagas, M Retamosa Learning With Escape Rooms in Higher Education Online Environments, 246-261, 2023 | | 2023 |
| Análisis neuropsicofisiológico de la eficacia publicitaria del "product placement" en videojuegos I Aliagas Ocaña Revista Investigación y Marketing, 44-49, 2022 | | 2022 |
JESUS PRIVADOUniversidad Complutense de MadridVerified email at ucm.es
