| Shedding the light on Guerrilla marketing and purchase intention NM Diaa Global Journal of Management and Business Research 17 (G4), 9-18, 2017 | 18 | 2017 |
| Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement? H Abdel Wahab, NM Diaa, S Ahmed Nagaty Cogent Business & Management 10 (2), 2208430, 2023 | 11 | 2023 |
| Investigating the effect of augmented reality on customer brand engagement: The mediating role of technology attributes NM Diaa The Business & Management Review 13 (2), 356-375, 2022 | 2 | 2022 |
| Exploring In-Game Advertising and Brand Recall N Diaa Ramzy, S Abdulhalim, P Mashaly International Institute of Social and Economic Sciences, 2019 | 2 | 2019 |
| Omnichannel Retailing and Customer Retention: The Mediating Effect of Omnichannel Shopping Experience NM Diaa, HAW Abdel Wahab التجارة والتمويل 43 (4), 40-72, 2023 | | 2023 |
| ? Is Online Store Atmosphere a Determinant of Online Store Revisit Intention N Mohamed Diaa المجلة العلمية للدراسات التجارية والبيئية 13 (2), 525-265, 2022 | | 2022 |
| The extent of Customer relationship Management (CRM) adoption by hotels In Egypt NM Diaa Helwan University, 2009 | | 2009 |
| Student Customer Metaphor in Higher Education NM Diaa, M Waly | | |
Heba Abdel WahabAssistant professor of Marketing , Future University in Egypt (FUE)بريد إلكتروني تم التحقق منه على fue.edu.eg
