| Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa R Chinomona African Journal of Economic and Management Studies 7 (1), 124-139, 2016 | 485 | 2016 |
| The influence of brand experience on brand satisfaction, trust and attachment in South Africa R Chinomona International Business & Economics Research Journal (IBER) 12 (10), 1303-1316, 2013 | 251 | 2013 |
| Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa R Chinomona, D Dubihlela Mediterranean Journal of Social Sciences 5 (9), 23-32, 2014 | 238 | 2014 |
| The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa R Chinomona, ET Maziriri Journal of Business and Retail Management Research 12 (1), 2017 | 233 | 2017 |
| Brand service quality, satisfaction, trust and preference as predictors of consumer brand loyalty in the retailing industry R Chinomona, D Mahlangu, D Pooe Mediterranean Journal of Social Sciences 4 (14), 181-190, 2013 | 220 | 2013 |
| The impact of product quality on perceived value, trust and students’ intention to purchase electronic gadgets R Chinomona, L Okoumba, D Pooe Mediterranean Journal of Social Sciences 4 (14), 463-472, 2013 | 190 | 2013 |
| Customer satisfaction, trust and loyalty as predictors of customer intention to re-purchase South African retailing industry R Chinomona, M Sandada Mediterranean Journal of social sciences 4 (14), 437-446, 2013 | 172 | 2013 |
| The influence of e-service quality on customer perceived value, customer satisfaction and loyalty in South Africa R Chinomona, G Masinge, M Sandada Mediterranean Journal of Social Sciences 5 (9), 331-341, 2014 | 129 | 2014 |
| Supply chain partnership, supply chain collaboration and supply chain integration as the antecedents of supply chain performance TM Mofokeng, R Chinomona South African Journal of Business Management 50 (1), 1-10, 2019 | 113 | 2019 |
| The influence of the quality of working life on employee job satisfaction, job commitment and tenure intention in the SME sector in Zimbabwe R Chinomona, M Dhurup South African Journal of Economic and Management Sciences 17 (4), 363-378, 2014 | 109 | 2014 |
| Soft power and desirable relationship outcomes: the case of Zimbabwean distribution channels R Chinomona, JYC Lin, MCH Wang, JMS Cheng Journal of African Business 11 (2), 182-200, 2010 | 97 | 2010 |
| The influence of perceived ease of use and perceived usefulness on trust and intention to use mobile social software: technology and innovation R Chinomona African Journal for Physical Health Education, Recreation and Dance 19 (2 …, 2013 | 96 | 2013 |
| The influence of servant leadership on employee trust in a leader and commitment to the organization R Chinomona, M Mashiloane, D Pooe Mediterranean Journal of Social Sciences 4 (14), 405-414, 2013 | 94 | 2013 |
| Business owner’s expertise, employee skills training and business performance: A small business perspective R Chinomona Journal of Applied Business Research (JABR) 29 (6), 1883-1896, 2013 | 93 | 2013 |
| The influence of store environment on brand attitude, brand experience and purchase intention T Chuchu, M Venter de Villiers, R Chinomona South African Journal of Business Management 49 (1), 1-8, 2018 | 79 | 2018 |
| The influence of employees' perceptions of organizational politics on turnover intentions in Zimbabwe's SME sector R Chinomona, E Chinomona South African Journal of Business Management 44 (2), 57-66, 2013 | 65 | 2013 |
| The fostering role of information technology on SMEs’ strategic purchasing, logistics integration and business performance R Chinomona Southern African Business Review 17 (1), 76-97, 2013 | 63 | 2013 |
| Non-mediated channel powers and relationship quality: A case of SMES in Zimbabwe channels of distribution R Chinomona Unpublished PhD. National Central University, Taiwan, 1-175, 2011 | 63 | 2011 |
| The influence of student internship work experience on their self-improvement and professionalism in Sport Management: sport management R Chinomona, J Surujlal African Journal for Physical Health Education, Recreation and Dance 18 (42 …, 2012 | 61 | 2012 |
| SME manufacturers' cooperation and dependence on major dealers' expert power in distribution channels R Chinomona, M Pretorius South African Journal of Economic and Management Sciences 14 (2), 170-187, 2011 | 61 | 2011 |
