| Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal Journal of consumer research 43 (4), 567-582, 2016 | 819 | 2016 |
| Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods AR Brough, MS Isaac Journal of Marketing 76 (July), 78-91, 2012 | 107 | 2012 |
| Consumer privacy during (and after) the COVID-19 pandemic AR Brough, KD Martin Journal of Public Policy & Marketing 40 (1), 108-110, 2021 | 94 | 2021 |
| When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations AR BROUGH, A CHERNEV Journal of Consumer Research 39 (2), 399-414, 2012 | 52 | 2012 |
| Critical roles of knowledge and motivation in privacy research AR Brough, KD Martin Current opinion in psychology 31, 11-15, 2020 | 51 | 2020 |
| Is Top 10 Better Than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims MS Isaac, AR Brough, K Grayson Journal of Marketing Research 53 (3), 338–353, 2016 | 27 | 2016 |
| Men Resist Green Behavior as Un-Manly: A Surprising Reason for Resistance to Environmental Goods and Habits AR Brough, JEB Wilkie Scientific American, 2017 | 26 | 2017 |
| Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments MS Isaac, AR Brough Journal of Consumer Research 41 (August), 2014 | 25 | 2014 |
| The bulletproof glass effect: Unintended consequences of privacy notices AR Brough, DA Norton, SL Sciarappa, LK John Journal of Marketing Research 59 (4), 739-754, 2022 | 18 | 2022 |
| Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions ARH Graul, AR Brough Journal of Consumer Psychology 31 (2), 329-341, 2021 | 15 | 2021 |
| When products are valued more but sold for less: The impact of waste aversion on disposal behavior A Brough, M Isaac ACR North American Advances, 2010 | 15 | 2010 |
| How emotional attachment influences lender participation in consumer-to-consumer rental platforms ARH Graul, AR Brough, MS Isaac Journal of Business Research 139, 1211-1217, 2022 | 10 | 2022 |
| Understanding how sustainability initiatives fail: A framework to aid design of effective interventions AR Brough, GE Donnelly, V Griskevicius, EM Markowitz, KT Raimi, ... Social Marketing Quarterly 26 (4), 309-324, 2020 | 10 | 2020 |
| Symbolic Disposal A Brough, M Isaac NA—Advances in Consumer Research Bagchi, R., Block, L., Lee, L. and Duluth …, 2020 | 5* | 2020 |
| When two is better than one: polarization and compromise in unrestricted choice A Bonezzi, A Chernev, A Brough ACR North American Advances, 2012 | 4 | 2012 |
| The “Sticky Choice” Bias in Sequential Decision-Making AR Brough, MS Isaac, A Chernev Advances in Consumer Research 35, 897, 2008 | 4 | 2008 |
| The pandemic-induced personal data explosion AI Canhoto, AR Brough Social Marketing Quarterly 28 (1), 78-86, 2022 | 2 | 2022 |
| The Category Size Bias and Consumers’ Perceptions of Risk MS Isaac, AR Brough ACR North American Advances, 2012 | 2 | 2012 |
| Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection AR Brough, B Kamleitner, KD Martin Journal of International Marketing 31 (4), 76-79, 2023 | 1 | 2023 |
| The bulletproof glass effect: When privacy notices backfire AR Brough, DA Norton, L John Harvard Business School (Working paper 20-089), 2020 | 1 | 2020 |
Mathew S. IsaacThomas F. Gleed Chair of Business Administration and Professor of Marketing, Seattle UniversityVerified email at seattleu.edu
