| Customer journey mapping as a new way to teach data-driven marketing as a service A Micheaux, B Bosio Journal of Marketing Education 41 (2), 127-140, 2019 | 111 | 2019 |
| From customer data to value: What is lacking in the information chain? D Crié, A Micheaux Journal of Database Marketing & Customer Strategy Management 13, 282-299, 2006 | 92 | 2006 |
| Managing e-mail advertising frequency from the consumer perspective AL Micheaux Journal of Advertising 40 (4), 45-66, 2011 | 86 | 2011 |
| Marketing direct et relation client A Julien, A Micheaux Demos, 2004 | 22 | 2004 |
| Marketing de bases de données A Micheaux Les Ed. d'organisation, 1997 | 20 | 1997 |
| Perception et comportement du consommateur face à la pression marketing direct: recherche empirique appliquée dans un contexte d'envoi d'emailings publicitaires A Micheaux Paris 1, 2007 | 13 | 2007 |
| Turning a marketing database into a relationship marketing database A Micheaux, A Gayet Interactive Marketing 2 (4), 327-346, 2001 | 13 | 2001 |
| Getting to the bottom of Pandora's Box AL Micheaux Journal of Direct, Data and Digital Marketing Practice 14 (3), 187-200, 2013 | 7 | 2013 |
| Knowledge sharing through enterprise social network: the key roles of servant leader virtues and eudaimonic well-being A Martin-Salerno, AL Micheaux, V Stan Conference of British Academy of Management), Sep 2019, 2019 | 3* | 2019 |
| Non qualité de données & CRM: quel coût? D Clément, B Laboisse, D Duquennoy, A Micheaux Qualité des Données et des Connaissances, 2008 | 2 | 2008 |
| Recognising dangerous drop out incidents as opposed to accidents to improve the efficiency of triggers reducing customer churn. application to RFM customer segments of a fast … M Calciu, D Crie, A Micheaux Proceedings International Marketing Trends Conference, 2015 | 1 | 2015 |
| Motivations Intrinsèques et Engagement A Micheaux Leadership Spirituel en Pratiques, 227-231, 2021 | | 2021 |
| Towards a conceptual framework for the empirical anchoring of contribution to Enterprise Social Networks as a conversion process to love AL Micheaux, V Stan, A Martin-Salerno HAL Post-Print, 2019 | | 2019 |
| The importance of being Earnest in social media: juxtaposing Oscar Wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective A Micheaux, D Crié, A Martin, D Salerno Journal of Marketing Trends 5 (1), 75-93, 2018 | | 2018 |
| Comment réussir un projet CRM? A Micheaux Les tendances du management, 57-61, 2007 | | 2007 |
| La présence d'empathie dans la relation écrite client-entreprise favorise-t-elle la qualité de la relation?: recherche appliquée au traitement du courrier clients d'un … A Micheaux | | 2001 |
| Web Appendix to (Forthcoming paper, 2018) AL Micheaux, D Crié, AMD Salerno | | |
