| Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender V Martínez-Molés, TH Jung, C Pérez-Cabañero, A Cervera-Taulet International Journal of Contemporary Hospitality Management 34 (1), 407-429, 2022 | 23 | 2022 |
| The attraction effect in mid-involvement categories: An experimental economics approach Y Gomez, V Martínez-Molés, A Urbano, J Vila Journal of Business Research 69 (11), 5082-5088, 2016 | 13 | 2016 |
| Location and innovation optimism: a behavioral-experimental approach A Alventosa, Y Gómez, V Martínez-Molés, J Vila Journal of the Knowledge Economy 7, 890-904, 2016 | 10 | 2016 |
| Spanish regulation for labeling of financial products: a behavioral-experimental analysis Y Gómez, V Martínez-Molés, J Vila Economia Politica 33, 355-378, 2016 | 8 | 2016 |
| Understanding Actual Socio-Economic Behavior as a Source of Competitive Advantage: The Role of Experimental-Behavioral Economics in Innovation P Hernandez, V Martínez-Molés, J Vila Handbook of research on global competitive advantage through innovation and …, 2015 | 5 | 2015 |
| La realidad virtual en la fase precompra del turismo de cruceros: Un estudio experimental basado en la variable presencia V Martínez Molés La realidad virtual en la fase precompra del turismo de cruceros: Un estudio …, 2023 | | 2023 |
| Location and Innovation Optimism: a Behavioral-Experimental Approach A Alventosa Baños, Y Gómez, V Martínez Molés, J Vila Springer Science and Business Media LLC, 2015 | | 2015 |
