| Mixed logit with bounded distributions of correlated partworths K Train, G Sonnier Applications of simulation methods in environmental and resource economics …, 2005 | 487 | 2005 |
| A dynamic model of the effect of online communications on firm sales GP Sonnier, L McAlister, OJ Rutz Marketing Science 30 (4), 702-716, 2011 | 303 | 2011 |
| Heterogeneity distributions of willingness-to-pay in choice models G Sonnier, A Ainslie, T Otter Quantitative Marketing and Economics 5 (3), 313-331, 2007 | 234 | 2007 |
| A latent instrumental variables approach to modeling keyword conversion in paid search advertising OJ Rutz, RE Bucklin, GP Sonnier Journal of Marketing Research 49 (3), 306-319, 2012 | 203 | 2012 |
| Estimating the value of brand-image associations: The role of general and specific brand image G Sonnier, A Ainslie Journal of Marketing Research 48 (3), 518-531, 2011 | 75 | 2011 |
| The relationship between online chatter and firm value L McAlister, G Sonnier, T Shively Marketing Letters 23 (1), 1-12, 2012 | 54 | 2012 |
| The evolution of internal market structure OJ Rutz, GP Sonnier Marketing Science 30 (2), 274-289, 2011 | 26 | 2011 |
| A new method to aid copy testing of paid search text advertisements OJ Rutz, GP Sonnier, M Trusov Journal of Marketing Research 54 (6), 885-900, 2017 | 24 | 2017 |
| The market value for product attribute improvements under price personalization GP Sonnier International Journal of Research in Marketing 31 (2), 168-177, 2014 | 18 | 2014 |
| Economic integration and international agricultural trade: The case of central and eastern Europe PL Kennedy, GP Sonnier Journal of International Food & Agribusiness Marketing 9 (3), 57-72, 1998 | 5 | 1998 |
| EXPRESS: Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings KT Li, GP Sonnier Journal of Marketing Research, 00222437221137533, 2022 | 3 | 2022 |
| VANISH regularization for generalized linear models OJ Rutz, GP Sonnier Quantitative Marketing and Economics, 1-23, 2019 | | 2019 |
| Bayesian analysis of consumer willingness-to-pay G Sonnier UCLA, 2006 | | 2006 |
| Mixed logit with bounded distributions of partworths K Train, G Sonnier Applications of Simulation Methods in Environmental Resource Economics …, 2003 | | 2003 |
