| Counterfeit purchase intentions: role of lawfulness attitudes and product traits as determinants VV Cordell, N Wongtada, RL Kieschnick Jr Journal of Business research 35 (1), 41-53, 1996 | 754 | 1996 |
| Street vending phenomena: A literature review and research agenda N Wongtada Thunderbird International Business Review 56 (1), 55-75, 2014 | 103 | 2014 |
| Developing and validating affinity: A new scale to measure consumer affinity toward foreign countries N Wongtada, G Rice, SK Bandyopadhyay Journal of International Consumer Marketing 24 (3), 147-167, 2012 | 73 | 2012 |
| An investigation of self-efficacy and environmentally concerned behavior of Thai consumers G Rice, N Wongtada, O Leelakulthanit Journal of International Consumer Marketing 9 (2), 1-19, 1996 | 63 | 1996 |
| Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption: A case of micro businesses T Pipitwanichakarn, N Wongtada Asia Pacific Journal of Marketing and Logistics 33 (6), 1415-1436, 2021 | 54 | 2021 |
| Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand T Pipitwanichakarn, N Wongtada Journal of Science and Technology Policy Management 10 (1), 193-213, 2019 | 53 | 2019 |
| Conceptualizing inter-attitudinal conflict in consumer response to foreign brands G Rice, N Wongtada Journal of International Consumer Marketing 20 (1), 51-65, 2007 | 53 | 2007 |
| Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products S Bandyopadhyay, N Wongtada, G Rice Journal of Consumer Marketing 28 (3), 211-224, 2011 | 46 | 2011 |
| Multidimensional latent traits of perceived organizational innovation: Differences between Thai and Egyptian employees N Wongtada, G Rice Asia Pacific Journal of Management 25, 537-562, 2008 | 37 | 2008 |
| The role online review on mobile commerce adoption: an inclusive growth context T Pipitwanichakarn, N Wongtada Journal of Asia Business Studies 14 (5), 759-778, 2020 | 26 | 2020 |
| Thailand Consumer Behavior and Marketing N Wongtada, B Virakul, A Singhapakdi Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New …, 2006 | 22* | 2006 |
| The effect of export promotion on US trade performance: An analysis of industry internationalization MR Czinkota, N Wongtada The international trade journal 11 (1), 5-37, 1997 | 22 | 1997 |
| Consumer responses to counterfeit products NW V Cordell Marketing Theory and Applications, 247, 1991 | 13 | 1991 |
| Thai Consumer Behavior: Responses in Conserving the Environment N Leelakulthanit, O., & Wongtada Fourth Symposium on Cross-Cultural Consumer and Business Studies, 1993 | 11 | 1993 |
| Survival of Market Leader in A Regional Integration in Emerging Economies: A Case Studies of The Tourism Industry in Thailand N Wongtada, D Krairit Journal of The International Academy for Case Studies 23 (1), 2017 | 6 | 2017 |
| A comparative study of leading american, japanese, and korean corporate strategy and financial performance J Lee, SA Zahra, N Wongtada Journal of Asia-Pacific Business 1 (1), 65-96, 1994 | 6 | 1994 |
| Toward a conceptual model of Japanese consumer response to direct marketing N Wongtada, JM Zerio The Japanese Distribution System: Opportunities & Obstacles, Structures …, 1993 | 6 | 1993 |
| Subliminal Persuasion on a Consumer’s Cognitive Process: A Review N WONGTADA Editorial Board, 804, 2019 | 5 | 2019 |
| The marketing of export promotion: an integrated model NW M Czinkota Journal of International Commerce, 1997 | 4 | 1997 |
| Structure of power and dependency: a case study of Sino-Thai business community in Thailand N Wongtada (No Title), 1986 | 4 | 1986 |
Subir BandyopadhyayProfessor of Marketing, Indiana University Northwest, Senior Fulbright ScholarVerified email at iun.edu
