| Epistemological limitations in quantitative marketing research: implications for empirical generalisations GS Robertshaw Journal of Empirical Generalisations in Marketing Science 11 (2), 2007 | 30 | 2007 |
| Online price comparisons sites: How technology has destabilised and transformed the UK insurance market GS Robertshaw Journal of Revenue and Pricing Management 11, 137-145, 2012 | 18 | 2012 |
| The implications of incomplete and spurious personal information disclosures for direct marketing practice GS Robertshaw, NE Marr Journal of Database Marketing & Customer Strategy Management 13, 186-197, 2006 | 12 | 2006 |
| An examination of the profitability of customers acquired through price comparison sites: Implications for the UK insurance industry G Robertshaw Journal of Direct, Data and Digital Marketing Practice 12, 216-229, 2011 | 10 | 2011 |
| An empirical measure of the availability, completeness and reliability of voluntarily disclosed personal information for direct marketing purposes GS Robertshaw, NE Marr Journal of Financial Services Marketing 11 (1), 85-94, 2006 | 9 | 2006 |
| Consumer attitudes towards disclosing personal data for direct marketing G Robertshaw, N Marr Journal of Direct, Data and Digital Marketing Practice 7, 203-215, 2006 | 7 | 2006 |
| Measuring synergistic media channel performance in an online environment GS Robertshaw Journal of Targeting, Measurement and Analysis for Marketing 20, 185-191, 2012 | 4 | 2012 |
| Are abstainers different from voluntary contributors of personal information? Implications for direct marketing practice GS Robertshaw, NE Marr Journal of Direct, Data and Digital Marketing Practice 7, 18-35, 2005 | 4 | 2005 |
| The segmentation and targeting of consumers within the fragmenting UK mail order market GS Robertshaw Journal of Segmentation in Marketing 4 (1), 27-51, 2000 | 4 | 2000 |
| What are the limitations in the gathering of individual-level consumer information for direct marketing purposes? GS Robertshaw University of Huddersfield, 2005 | 3 | 2005 |
| Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology GS Robertshaw Journal of Marketing Analytics 5, 121-130, 2017 | 2 | 2017 |
| A Re-appraisal of the Challenges Associated with Detecting Alien Signals and Technosignatures GS Robertshaw Journal of the British Interplanetary Society 76, 87-93, 2023 | | 2023 |
| Defining Intelligence-Favouring Galactic Parameters for Targeted SETI Searches GS Robertshaw Journal of the British Interplanetary Society 74 (2), 2021 | | 2021 |
| Implications for SETI of Dark Matter GS Robertshaw Journal of the British Interplanetary Society 72 (11), 364-369, 2019 | | 2019 |
| Voluntary Disclosures of Personal Information for Direct Marketing Purposes: A Quantitative and Qualitative Comparison of Differences between Contributors and Abstainers GS Robertshaw, NE Marr Journal of Empirical Generalisations in Marketing Science 9 (1), 2005 | | 2005 |
