| Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior K Boobalan, N Nawaz, Harindranath, R. M., V Gajenderan Sustainability 13 (11), 2021 | 37 | 2021 |
| The Moderating Role of Sales Experience in Adaptive Selling, Customer Orientation and Job Satisfaction in a Unionized Setting Harindranath R.M., Bharadhwaj Sivakumaran., Jayanth Jacob Journal of Business and Industrial Marketing 34 (8), 1724-1735, 2019 | 36 | 2019 |
| Does gender moderate the purchase intention of organic foods? Theory of reasoned action RR Gundala, N Nawaz, K Harindranath R.M, Boobalan, VK Gajenderan Heliyon 8 (9), e10478, 2022 | 34 | 2022 |
| Perceived government initiatives: Scale development, validation and impact on consumers' pro-environmental behaviour P Kumar Mohanty, A Patro, Harindranath, R.M, NS Kumar, Kumar, ... Energy Policy 158 (2), 2021 | 22 | 2021 |
| Bayesian Structural Equation Modelling Tutorial for Novice Management Researchers Harindranath R.M., Jayanth Jacob Management Research Review 41 (11), 1254-1270, 2018 | 17 | 2018 |
| Promotional support: a formative scale development Harindranath, R.M., Jayanth Jacob International Journal of Pharmaceutical and Healthcare Marketing 11 (1), 97-110, 2017 | 13 | 2017 |
| Evaluation of Higher Education Service Quality Scale in Pharmaceutical Education VS Sheeja, R Krishnaraj, Harindranath R.M International Journal of Pharmaceutical Sciences Review & Research 28 (2), 263, 2014 | 13 | 2014 |
| Perceived impact of promotional support: issues and scale Harindranath R M., B Sivakumaran Journal of Promotion Management 27 (1), 77-102, 2021 | 7 | 2021 |
| Does gender moderate the purchase intention of organic foods? Theory of reasoned action. Heliyon, 8 (9), e10478 RR Gundala, N Nawaz, H RM, K Boobalan, VK Gajenderan | 6 | 2022 |
| Chapter 4 Pharmaceutical Promotion - A Literature Review and Research Agenda Harindranath R.M., Bharadhwaj Sivakumaran New Techniques for Brand Management in the Healthcare Sector, 44-63, 2021 | 5 | 2021 |
| Public Service Announcements: A Literature Review and Way Forward B Sivakumaran, Harindranath, R M, N Nandakumar, E Srivastava International Journal of Consumer Studies 47 (6), 2451–2478, 2023 | 3 | 2023 |
| Promotional inputs and selling: evidence from India Harindranath R.M., Bharadhwaj Sivakumaran Journal of Business and Industrial Marketing 38 (5), 1000-1014, 2022 | 2* | 2022 |
| Influence of altruistic motives on organic food purchase: Theory of planned behavior. Sustainability 2021, 13, 6023 K Boobalan, N Nawaz, Harindranath, R M, V Gajenderan s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | 1 | 2021 |
| Dimensions and determinants of apparel retail store patronage in India A Ram Mohan., R Krishnaraj, Harindranath R.M., M Vijayaragavan Journal of the Textile Association, 2014 | 1 | 2014 |
| Role of Supply Chain Resilience Capacity in Chinese Auto Business Relationships during Disruption AS Balakrishnan, S Jayashree, Harindranath, R M International Journal of Enterprise Network Management, 2023 | | 2023 |
| Influence of Indian Culture on Advertising in India B Sivakumaran, Harindranath R.M, Indigenous Indian Management: Theory, Method and Practice, 469-491, 2021 | | 2021 |
| DEVELOPING PROMOTIONAL SUPPORT AS A FORMATIVE CONSTRUCT AND EXAMINING ITS RELATIONSHIP WITH SALES PERFORMANCE IN THE PHARMACEUTICAL INDUSTRY HARINDRANATH, R M ANNA UNIVERSITY CHENNAI, 2016 | | 2016 |
Bharadhwaj SivakumaranDean, Paari School of Business, SRM University, AP, IndiaVerified email at srmap.edu.in
