| Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience M Ieva, C Ziliani International Journal of Retail & Distribution Management 46 (3), 304-322, 2018 | 130 | 2018 |
| The role of customer experience touchpoints in driving loyalty intentions in services M Ieva, C Ziliani The TQM Journal 30 (5), 444-457, 2018 | 93 | 2018 |
| From loyalty cards to micro-marketing strategies: Where is Europe's retail industry heading? C Ziliani, S Bellini Journal of Targeting, Measurement and Analysis for Marketing 12, 281-289, 2003 | 83 | 2003 |
| Omnichannel retailing and post-pandemic recovery: building a research agenda G Salvietti, C Ziliani, C Teller, M Ieva, S Ranfagni International Journal of Retail & Distribution Management 50 (8/9), 1156-1181, 2022 | 62 | 2022 |
| Retail shopper marketing: the future of promotional flyers C Ziliani, M Ieva International Journal of Retail & Distribution Management 43 (6), 488-502, 2015 | 60 | 2015 |
| Understanding complaint channel usage in multichannel retailing M Frasquet, M Ieva, C Ziliani Journal of Retailing and Consumer Services 47, 94-103, 2019 | 58 | 2019 |
| Retail micro-marketing strategies and competition C Ziliani, S Bellini The International Review of Retail, Distribution and Consumer Research 14 (1 …, 2004 | 58 | 2004 |
| Towards digital loyalty programs: insights from customer medium preference segmentation M Ieva, C Ziliani International Journal of Retail & Distribution Management 45 (2), 195-210, 2017 | 45 | 2017 |
| Daily deal shoppers: What drives social couponing? M Ieva, F De Canio, C Ziliani Journal of Retailing and Consumer Services 40, 299-303, 2018 | 44 | 2018 |
| Micromarketing G Lugli, C Ziliani Creare valore con le informazioni di cliente, UTET, Torino, 2004 | 43 | 2004 |
| Micromarketing. Le carte fedeltą della distribuzione in Europa C Ziliani Egea, 1999 | 36 | 1999 |
| E-marketing. Direct, database e internet marketing C Ziliani McGraw-Hill, 2001 | 34 | 2001 |
| Retail micro-marketing: strategic advance or gimmick? C Ziliani The International Review of Retail, Distribution and Consumer Research 10 (4 …, 2000 | 34 | 2000 |
| Loyalty and marketing C Ziliani Loyalty Management, 1-28, 2019 | 31 | 2019 |
| Building customer loyalty in retailing: not all levers are created equal S Bellini, MG Cardinali, C Ziliani The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011 | 28 | 2011 |
| Online versus offline promotional communication: evaluating the effect of medium on customer response M Ieva, C Ziliani, JC Gįzquez-Abad, I D'attoma Journal of Advertising Research 58 (3), 338-348, 2018 | 24 | 2018 |
| Target promotions: How to measure and improve promotional effectiveness through individual customer information C Ziliani Journal of Targeting, Measurement and Analysis for Marketing 14, 249-259, 2006 | 24 | 2006 |
| Online channel adoption in supermarket retailing M Frasquet, M Ieva, C Ziliani Journal of Retailing and Consumer Services 59, 102374, 2021 | 23 | 2021 |
| Loyalty management: from loyalty programs to omnichannel customer experiences C Ziliani, M Ieva Routledge, 2019 | 12 | 2019 |
| Promotion Revolution: Nuove strategie e nuovi protagonisti della promozione 2.0 C Ziliani Egea, 2015 | 12 | 2015 |
Marco IevaAssociate Professor - University of ParmaVerified email at unipr.it
