| Is broad bracketing always better? How broad decision framing leads to more optimal preferences over repeated gambles EC Webb, SB Shu Judgment and Decision making 12 (4), 382-395, 2017 | 21 | 2017 |
| The effect of perceived similarity on sequential risk taking EC Webb, SB Shu Journal of Marketing Research 55 (6), 916-933, 2018 | 13 | 2018 |
| Individual heterogeneity in loss aversion and its impact on social security claiming decisions JW Payne, S Shu, E Webb, N Sagara RRC Paper No. NB15-07. Cambridge, MA: National Bureau of Economic Research, 2015 | 7 | 2015 |
| As good as spent: Earmarking money leads to a sense of spending E Webb, S Spiller Proceedings of Society of Consumer Psychology, 316-318, 2014 | 5 | 2014 |
| Using reviews to determine preferences: how variance in customer-generated reviews affects choice EC Webb, I Simonson ACR North American Advances, 2017 | 3 | 2017 |
| Situational Effects on Sequential Risks: Applying Categorization Rules to Risk-Taking Behavior EC Webb, SB Shu Journal of Consumer Research Under review, 2013 | 3 | 2013 |
| Development of an individual measure of loss aversion J Payne, S Shu, E Webb, N Sagara ACR North American Advances, 2015 | 2 | 2015 |
| Understanding the Use of Online Reviews and Recommendations in Consumer Judgment and Decision-Making EC Webb, V Schoenmueller, O Netzer, F Stahl, H Dai, C Chan, ... | 2 | 2014 |
| Seemingly More Extreme: Larger Choice Sets Shift People Towards Objectively, but Not Subjectively, More Extreme Options M Sharif, E Webb More Extreme Options (May 14, 2021), 2021 | | 2021 |
| The Role of Choice Set Size on Consumers’ Preference For Unconventional Goods MA Sharif, EC Webb ACR North American Advances, 2016 | | 2016 |
| Understanding Risk Preference and Perception in Sequential Choice EC Webb University of California, Los Angeles, 2014 | | 2014 |
| Is Broad Bracketing Always Better? How Outcome Aggregation Leads to More Consistent Risk Preferences EC Webb, SB Shu | | |
Suzanne ShuJohn S. Dyson Professor in Marketing, Cornell UniversityVerified email at cornell.edu
