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Laura Boman
Laura Boman
Assistant Professor, Kennesaw State University
Verified email at kennesaw.edu - Homepage
Title
Cited by
Cited by
Year
Less light, better bite: How ambient lighting influences taste perceptions
S Lefebvre, J Hasford, L Boman
Journal of Retailing and Consumer Services 65, 102732, 2022
82022
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
GS Urumutta Hewage, S Klucarova, L Boman
Journal of Global Fashion Marketing 12 (4), 343-358, 2021
42021
The unintended effects of tamper-evident food closures
M Orlowski, S Lefebvre, L Boman
International Journal of Hospitality Management 107, 103315, 2022
32022
Look on the bright side: Emojis impact tipping behaviour
S Lefebvre, L Boman, M Orlowski
International Journal of Hospitality Management 117, 103653, 2024
12024
The Effect of Diversity Initiatives by Brands on Consumer Perceptions
DFIV Nelson, L Boman
Association of Marketing Theory & Practice, https://digitalcommons …, 2022
12022
The effect of equity initiatives by gendered brands
DF Nelson IV, L Boman, GSU Hewage
Journal of Global Scholars of Marketing Science 34 (1), 45-56, 2024
2024
Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands
L Boman, GSU Hewage, J Hasford
Journal of Business Research 168, 114208, 2023
2023
When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions
L Boman, S Lefebvre, GSU Hewage
Journal of Retailing and Consumer Services 74, 103420, 2023
2023
The Effect of Ordering Method on Consumer Return Intentions
GM Kemp, L Boman
2023
The Unintended Effects of Tamper-Evident Packaging
M Orlowski, S Lefebvre, L Boman
Association of Marketing Theory & Practice, https://digitalcommons …, 2022
2022
The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized: An Abstract
L An, L Boman
Academy of Marketing Science Annual Conference-World Marketing Congress, 363-364, 2021
2021
HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS
GU Hewage, L Boman, S Klucarova
Global Marketing Conference, 205-205, 2020
2020
Sharing: The Social Consumer
L Boman
2020
The Effect of Emoji Incongruency in Social Media: An Abstract
L Boman, GU Hewage, J Hasford
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
The Effect of Social Distance on Donations to Care Versus Cure: An Abstract
L Boman, X He
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
Ethics 1, Teams 0: The Effect of Coach and Student Athlete Punishment on Academic Institutions
L Boman, S Lefebvre, GU Hewage
2019 AMA Summer Academic Conference Proceedings, 265, 2019
2019
Malice or Benevolence: The Role of Schadenfreude in Donation Behavior
Y Zemack-Rugar, L Boman
Society of Consumer Psychology 2018 Winter Conference, 185, 2018
2018
Benevolence or Malice? The Effects of Schadenfreude on Donation Behavior
Y Zemack-Rugar, L Boman
Back to the Future: Revisiting the Foundations of Marketing, 458, 2018
2018
Strength in Differences, Not Similarities: The Effect of Incongruency on Social Media Communications
L Boman, GU Hewage, J Hasford
Back to the Future: Revisiting the Foundations of Marketing, 517, 2018
2018
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