| Social media marketing gains importance after Covid-19 AN Mason, J Narcum, K Mason Cogent Business & Management 8 (1), 1870797, 2021 | 424 | 2021 |
| How corporate sport sponsorship impacts consumer behavior K Mason Journal of American Academy of Business 7 (1), 32-35, 2005 | 177 | 2005 |
| Changes in consumer decision-making resulting from the COVID-19 pandemic A Mason, J Narcum, K Mason Journal of Customer Behaviour 19 (4), 299-321, 2020 | 141 | 2020 |
| Product experience and consumer product attribute inference accuracy K Mason, J Bequette Journal of Consumer Marketing 15 (4), 343-357, 1998 | 106 | 1998 |
| The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata K Mason, T Jensen, S Burton, D Roach Journal of the Academy of Marketing Science 29, 307-317, 2001 | 77 | 2001 |
| Building consumer relationships in the quick service restaurant industry K Mason, S Jones, M Benefield, J Walton Journal of Foodservice Business Research 19 (4), 368-381, 2016 | 36 | 2016 |
| Pandemic effects on social media marketing behaviors in India AN Mason, M Brown, K Mason, J Narcum Cogent Business & Management 8 (1), 1943243, 2021 | 34 | 2021 |
| Student integrity K Mason The Journal of Business Review, Cambridge 6 (1), 297, 2006 | 23 | 2006 |
| Social media marketing gains importance after Covid-19. Cogent Business & Management, 8 (1), 1870797 AN Mason, J Narcum, K Mason, U Awan | 21 | 2021 |
| Quick service restaurant success factors K Mason, S Jones, M Benefield, J Walton Journal of International Business and Economics 13 (4), 109-114, 2013 | 17 | 2013 |
| Telemedicine patient satisfaction dimensions moderated by patient demographics AN Mason, M Brown, K Mason Healthcare 10 (6), 1029, 2022 | 16 | 2022 |
| Consumer perceptions of quick service restaurants K Mason, SC Jones, M Benefield, J Walton Journal of International Business & Economics 13 (4), 109, 2013 | 14 | 2013 |
| Student evaluation of instructors: A measure of teaching effectiveness or of something else KH Mason, RR Edwards, DW Roach Journal of Business Administration Online, 1 (2), 2002 | 13 | 2002 |
| Consumer preferences and employment discrimination G Black, K Mason, G Cole International Advances in Economic Research 2 (2), 137-145, 1996 | 10 | 1996 |
| The best play for NCAA Division II sports marketing is the social media pivot K Mason, J Tucci, M Benefield Journal of Marketing Perspectives 1, 41-47, 2017 | 8 | 2017 |
| The accuracy of brand and attribute judgments: the role of information relevancy, product experience, and attribute-relationship schemas M Kevin, TD Jensen, S Burton, D Roach Journal of the Academy of Marketing Science 29 (3), 307-17, 2001 | 5 | 2001 |
| Customer Perceived Service Quality in the Fast Food Industry S Jones, K Mason, M Benefield | 4 | 2011 |
| Multidimensional measures of consumer rating accuracy M Kevin, D Roach Journal of Marketing Theory and Practice 9 (1), 14-23, 2001 | 4 | 2001 |
| ‘What’s in a (Brand) Name?,’’ K Mason, A Batch Proceedings of American Society of Business and Behavioral Sciences 16 (1), 2009 | 3 | 2009 |
| Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications AN Mason, M Brown, K Mason International Journal of Healthcare Management, 1-9, 2023 | 1 | 2023 |
