| Designing research for application BJ Calder, LW Phillips, AM Tybout Journal of consumer research 8 (2), 197-207, 1981 | 2235 | 1981 |
| Focus groups and the nature of qualitative marketing research BJ Calder Journal of Marketing research 14 (3), 353-364, 1977 | 1194 | 1977 |
| Interpersonal influence on consumer behavior: An attribution theory approach BJ Calder, RE Burnkrant Journal of Consumer Research 4 (1), 29-38, 1977 | 1156 | 1977 |
| The concept of external validity BJ Calder, LW Phillips, AM Tybout Journal of consumer research 9 (3), 240-244, 1982 | 849 | 1982 |
| An experimental study of the relationship between online engagement and advertising effectiveness BJ Calder, EC Malthouse, U Schaedel Journal of interactive marketing 23 (4), 321-331, 2009 | 757 | 2009 |
| New media interactive advertising vs. traditional advertising A Bezjian-Avery, B Calder, D Iacobucci Journal of advertising research 38, 23-32, 1998 | 740 | 1998 |
| Self-perception of intrinsic and extrinsic motivation. BJ Calder, BM Staw Journal of personality and social psychology 31 (4), 599, 1975 | 720 | 1975 |
| Television commercial wearout: An information processing view BJ Calder, B Sternthal Journal of Marketing Research 17 (2), 173-186, 1980 | 398 | 1980 |
| Using information processing theory to design marketing strategies AM Tybout, BJ Calder, B Sternthal Journal of Marketing Research 18 (1), 73-79, 1981 | 366 | 1981 |
| Brand diagnostics: Mapping branding effects using consumer associative networks GR Henderson, D Iacobucci, BJ Calder European Journal of Operational Research 111 (2), 306-327, 1998 | 275 | 1998 |
| Media transportation and advertising J Wang, BJ Calder Journal of consumer research 33 (2), 151-162, 2006 | 239 | 2006 |
| Consumer Research EL Palmer The Corsini Encyclopedia of Psychology, 1-2, 2010 | 232 | 2010 |
| The relation of cognitive and memorial processes to persuasion in a simulated jury trial BJ Calder, CA Insko, B Yandell Journal of Applied Social Psychology 4 (1), 62-93, 1974 | 211 | 1974 |
| Beyond external validity BJ Calder, LW Phillips, AM Tybout Journal of Consumer Research 10 (1), 112-114, 1983 | 192 | 1983 |
| Engagement with online media R Davis Mersey, EC Malthouse, BJ Calder Journal of Media Business Studies 7 (2), 39-56, 2010 | 186 | 2010 |
| Media engagement and advertising effectiveness BJ Calder, EC Malthouse Kellogg on advertising and media, 1-36, 2008 | 175 | 2008 |
| Interaction of intrinsic and extrinsic motivation: Some methodological notes. BJ Calder, BM Staw American Psychological Association 31 (1), 76, 1975 | 174 | 1975 |
| Attitudes and behavior BJ Calder, M Ross General Learning Press, 1973 | 154 | 1973 |
| Impact of the introduction of television on crime in the United States: empirical findings and theoretical implications. KM Hennigan, ML Del Rosario, L Heath, TD Cook, JD Wharton, BJ Calder Journal of Personality and Social Psychology 42 (3), 461, 1982 | 146 | 1982 |
| Attitude-behavior consistency in children's responses to television advertising DL Roedder, B Sternthal, BJ Calder Journal of Marketing Research 20 (4), 337-349, 1983 | 136 | 1983 |
