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Citations per year
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Cited by
All
Since 2019
Citations
18
11
h-index
3
2
i10-index
0
0
0
4
2
2016
2017
2018
2019
2020
2021
2022
2023
2
1
3
3
2
4
1
1
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Rangana Maitra
IES Management College and Research Centre
Verified email at ies.edu
HR
OB
General Management and CSR
Articles
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Year
Role of Relative-Agency of Consumers in Brand Building: Conceptual Review for Marketing Implications and Future Studies
LKK Kahadawarachchi, DMR Dissanayake, R Maitra
Sri Lanka Journal of Marketing (SLJM) 2 (3), 35-58
, 2016
7
2016
Employer branding practices: Case review on IT sector companies in India
R Maitra, DMR Dissanayake
Scientific Research Journal (SCIRJ)
, 2015
6
2015
Maitra (2016). Role of Relative-Agency of Consumers in Brand Building: Conceptual Review for Marketing Implications and Future Studies
LKK Kahandawaarachchi, DMR Dissanayake
Sri Lanka Journal of Marketing 2 (2), 31-53
, 0
5
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