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Citations per year
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Cited by
All
Since 2019
Citations
27
27
h-index
2
2
i10-index
1
1
0
10
5
2021
2022
2023
2024
1
10
8
8
Co-authors
Alexandra Krallman
Assistant Professor of Marketing, University of North Carolina at Wilmington
Verified email at uncw.edu
Jeremy S. Wolter
Auburn University
Verified email at auburn.edu
Todd Bacile
Loyola University New Orleans
Verified email at loyno.edu
Catherine Hessick
Muhlenberg College
Verified email at muhlenberg.edu
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Nicole Dilg Beachum
University of Alabama at Birmingham
Verified email at uab.edu
Digital Marketing
eWOM
Service Failure
Service Recovery
AI
Articles
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Cited by
Year
The value disruption of uncivil other-customers during online service recovery
TJ Bacile, A Krallman, JS Wolter, ND Beachum
Journal of Services Marketing 34 (4), 483-498
, 2020
23
2020
Simulations or client projects? Aligning social media skills development to industry expectations
N Beachum, A Krallman
Journal of Marketing Education 46 (1), 57-71
, 2024
2
2024
The Role of Sales Enablement Toolkit Use on Sales Performance
ND Beachum
University of South Alabama
, 2021
2
2021
B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance
N Beachum, M Loes, S Wellborn, C Hessick
2021
Shattering the Entrepreneurial Glass Ceiling through Social Media
ND Beachum
Go-to-Market Strategies for Women Entrepreneurs, 67-74
, 2019
2019
Firms Beware! Your Response Matters
ND Beachum
2019
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