| The sport industry in growing economies: critical issues and challenges JJ Zhang, E Kim, B Mastromartino, TY Qian, J Nauright International Journal of Sports Marketing and Sponsorship 19 (2), 110-126, 2018 | 179 | 2018 |
| Thinking outside the ‘box’: A discussion of sports fans, teams, and the environment in the context of COVID-19 B Mastromartino, WJ Ross, H Wear, ML Naraine Sport in Society 23 (11), 1707-1723, 2020 | 135 | 2020 |
| Conceptualizing sense of membership in a sport fan community B Mastromartino, JJ Zhang, CR Hollenbeck, DW Suggs, DP Connaughton Journal of Sport Behavior 42 (3), 332, 2019 | 36 | 2019 |
| The passion that unites us all: the culture and consumption of sports fans B Mastromartino, WHW Chou, JJ Zhang Exploring the rise of fandom in contemporary consumer culture, 52-70, 2018 | 32 | 2018 |
| Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications B Mastromartino, JJ Wang, DW Suggs, CR Hollenbeck, JJ Zhang Communication & Sport 10 (6), 1229-1256, 2022 | 30 | 2022 |
| Affective outcomes of membership in a sport fan community B Mastromartino, JJ Zhang Frontiers in psychology 11, 529629, 2020 | 30 | 2020 |
| Developing a fanbase in niche sport markets: An examination of NHL fandom and social sustainability in the sunbelt B Mastromartino, TY Qian, JJ Wang, JJ Zhang Sustainability 12 (3), 1115, 2020 | 28 | 2020 |
| Skating in the sun: Examining identity formation of National Hockey League fans in sunbelt states B Mastromartino, DL Wann, JJ Zhang Journal of Emerging Sport Studies 2 (1), 1-24, 2019 | 26 | 2019 |
| Sport fan consumption: Contemporary research and emerging trends LM Johnson, WHW Chou, B Mastromartino, JJ Zhang Handbook of Research on the Impact of Fandom in Society and Consumerism, 149-170, 2020 | 23 | 2020 |
| How do perceptions of non-mega sport events impact quality of life and support for the event among local residents? Y Duan, B Mastromartino, JJ Zhang, B Liu Sport in Society 23 (11), 1841-1860, 2020 | 22 | 2020 |
| Impact of perceived value on behavior intention of parent-child runners in a marathon event Y Li, A Kim, OX Liu, B Mastromartino, Y Wang, JJ Zhang Sport in Society 24 (5), 811-829, 2021 | 17 | 2021 |
| Growth in sport media and the rise of new sport fandom A Kim, TY Qian, HW Lee, B Mastromartino, JJ Zhang Multidisciplinary perspectives on media fandom, 150-171, 2020 | 17 | 2020 |
| (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media B Mastromartino, ML Naraine International Journal of Sports Marketing and Sponsorship 23 (5), 934-949, 2022 | 16 | 2022 |
| How do perceptions of non-mega sport events impact quality of life and support for the event among local residents? Y Duan, B Mastromartino, J Nauright, JJ Zhang, B Liu Sport in Society 24 (10), 1742-1762, 2021 | 12 | 2021 |
| Managerial perspectives of fan socialisation strategies for marketing to new NHL fans B Mastromartino, JJ Zhang, DL Wann Journal of Brand Strategy 8 (4), 359-367, 2020 | 12 | 2020 |
| Influence of consumer interaction and community relationships on value co-creation willingness: a mediation model of Chinese sports brands X Jiang, B Mastromartino, Q Yang, J Zhang, JJ Zhang Sustainability 15 (1), 115, 2022 | 11 | 2022 |
| Reversing equity transfer in sponsorship for competitive advantage of emerging local events: Quantitative evidence from an experimental study JJ Wang, TY Qian, B Li, B Mastromartino International Journal of Sports Marketing and Sponsorship 23 (4), 748-766, 2022 | 6 | 2022 |
| Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans JF Navarro-Picado, E Torres-Moraga, M Alonso Dos Santos, ... Review of Managerial Science 17 (1), 209-232, 2023 | 3 | 2023 |
| Better understanding hockey fans: A review of sport fan consumption literature B Mastromartino Sport Business in the United States, 176-193, 2020 | 2 | 2020 |
| Selling fun and making a fortune: An examination of Mark Cuban’s impact on sport and business ND Pifer, B Mastromartino, JJ Zhang Sport in Society 23 (9), 1535-1545, 2020 | 2 | 2020 |
James ZhangUniversity of GeorgiaVerified email at uga.edu
