| The comparative advantage theory of competition SD Hunt, RM Morgan Journal of marketing 59 (2), 1-15, 1995 | 4829 | 1995 |
| The effect of output controls, process controls, and flexibility on export channel performance DC Bello, DI Gilliland Journal of marketing 61 (1), 22-38, 1997 | 937 | 1997 |
| Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels DI Gilliland, DC Bello Journal of the Academy of marketing Science 30, 24-43, 2002 | 929 | 2002 |
| The role of novelty in the pleasure travel experience DC Bello, MJ Etzel Journal of Travel Research 24 (1), 20-26, 1985 | 551 | 1985 |
| Developing successful trust-based international exchange relationships CS Katsikeas, D Skarmeas, DC Bello Journal of international business studies 40, 132-155, 2009 | 486 | 2009 |
| Drivers and performance outcomes of trust in international strategic alliances: The role of organizational complexity MJ Robson, CS Katsikeas, DC Bello Organization science 19 (4), 647-665, 2008 | 466 | 2008 |
| From the editors: Student samples in international business research D Bello, K Leung, L Radebaugh, RL Tung, A Van Witteloostuijn Journal of International Business Studies 40, 361-364, 2009 | 381 | 2009 |
| The antecedents and performance consequences of relationalism in export distribution channels DC Bello, C Chelariu, L Zhang Journal of business research 56 (1), 1-16, 2003 | 341 | 2003 |
| The communication effects of controversial sexual content in television programs and commercials DC Bello, RE Pitts, MJ Etzel Journal of advertising 12 (3), 32-42, 1983 | 276 | 1983 |
| An institutional analysis of supply chain innovations in global marketing channels DC Bello, R Lohtia, V Sangtani Industrial Marketing Management 33 (1), 57-64, 2004 | 262 | 2004 |
| Adoption of electronic commerce tools in business procurement: enhanced buying center structure and processes T Osmonbekov, DC Bello, DI Gilliland Journal of Business & Industrial Marketing 17 (2/3), 151-166, 2002 | 221 | 2002 |
| Industrial buyer behavior at trade shows: implications for selling effectiveness DC Bello Journal of business research 25 (1), 59-80, 1992 | 174 | 1992 |
| Improving trade show effectiveness by analyzing attendees DC Bello, R Lohtia Industrial marketing management 22 (4), 311-318, 1993 | 173 | 1993 |
| Export channel design: The use of foreign distributors and agents DC Bello, R Lohtia Journal of the Academy of Marketing Science 23 (2), 83-93, 1995 | 172 | 1995 |
| Exporting at industrial trade shows DC Bello, HC Barksdale Jr Industrial marketing management 15 (3), 197-206, 1986 | 169 | 1986 |
| Performance of professional service firms from emerging markets: Role of innovative services and firm capabilities DC Bello, LP Radulovich, RRG Javalgi, RF Scherer, J Taylor Journal of World Business 51 (3), 413-424, 2016 | 151 | 2016 |
| Contractual arrangement and marketing practices in the indirect export channel DC Bello, NC Williamson Journal of International Business Studies 16, 65-82, 1985 | 148 | 1985 |
| Control-based channel governance and relative dependence DI Gilliland, DC Bello, GT Gundlach Journal of the Academy of Marketing Science 38, 441-455, 2010 | 140 | 2010 |
| Using Industrial Trade Shows to improve New ProductDevelopment DC Bello, GJ Barczak Journal of Business & Industrial Marketing 5 (2), 43-56, 1990 | 132 | 1990 |
| Does accommodating a self-serving partner in an international marketing alliance pay off? DC Bello, CS Katsikeas, MJ Robson Journal of Marketing 74 (6), 77-93, 2010 | 129 | 2010 |
