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Diana Homsi
Diana Homsi
أستاذ التسويق في جامعة الإسراء
Verified email at iu.edu.jo
Title
Cited by
Cited by
Year
Innovative Marketing and Its Impact on Customers' Value Creation in Orange Jordan Telecom
S Freihat, D Homsi, T Hashem
Academic Journal of Interdisciplinary Studies 9 (5), 265-281, 2020
62020
Customer-focused service management as an approach of enhancing service culture among fast-food chains
T Hashem, S Freihat, D Homsi
Management Science Letters 10 (9), 2001-2010, 2020
32020
Touristic Marketing through Blogging and Vlogging; Does it Attract Customers' Trust?
D Moh'd Adnan Homsi, SMSS Freihat, TN Hashem, AA Alshayyab
Calitatea 23 (190), 170-178, 2022
22022
How can entrepreneurial marketing promote the entrepreneurship culture in an organization: Case of banking sector in Jordan
TN Hashem, SM Freihat
Innovative Marketing 16 (1), 29, 2020
22020
Analysis of Jordanian Commercial Banks' Business Intelligence Systems and Their Emphasis on Entrepreneurship
SMSS Freihat, TN Hashem, D Moh'd Adnan Homsi, EK Haikal
Calitatea 24 (196), 124-132, 2023
12023
Role of Big Data Analytics In Increasing BRAND Equity Within Pharmaceutical Industry
TN Hashem, D Moh'd Adnan Homsi, SMSS Freihat
Academy of Entrepreneurship Journal 28 (1), 1-13, 2022
12022
Clothing consumption addictive motives
EK Haikal
Journal of Marketing Management 4 (1), 183-192, 2016
12016
Pink Marketing and Women's Purchasing Decision Making
Multicultural Education, 2021
2021
The Impact Of Electronic Marketing On Improving The Quality Of Electronic Banking Service In Commercial Banks In The Hashemite Kingdom Of Jordan
International Journal of Research, 2017
2017
The Influence Of "Free" Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities
Journal of Marketing and Consumer Research., 2017
2017
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