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Mirahmad Amirshahi
Mirahmad Amirshahi
Associate Professor of Marketing
Verified email at alzahra.ac.ir
Title
Cited by
Cited by
Year
The Iranian manager: Work values and orientations
AJ Ali, M Amirshahi
Journal of business ethics 40, 133-143, 2002
922002
Linking digital platforms' service dimensions to customers' purchase
F Saberian, M Amirshahi, M Ebrahimi, A Nazemi
The Bottom Line 33 (4), 315-335, 2020
272020
Brand name recall: A study of the effects of word types, processing, and involvement levels
A Shamsollahi, M Amirshahi, F Ghaffari
Journal of Marketing Communications 23 (3), 240-259, 2017
172017
Identifying and Classifying Mobile Business Models Based on Meta-Synthesis Approach
P Niroomand, M Ranjbar, MR Saadi, M Amirshahi
Journal of Information Technology Management 4 (10), 181-203, 2012
112012
An empirical study of Managerial Value Systems and Decision-Making Styles Among the Managers in Iran
M Amirshahi
Curtin University of Technology, 1997
111997
The effect of consumer's modernism on purchase decision style
M Amirshahi, K Heidarzadeh, F Dabestani
New marketing research quarterly 1 (3), 1-26, 2011
10*2011
The relationship between salespersons’ ethical philosophy and their ethical decision-making process
M Amirshahi, M Shirazi, S Ghavami
Asian Journal of Business Ethics 3, 11-33, 2014
82014
AN INVESTIGATION OF THE RELATIONSHIP BETWEEN SALESPERSONS’PERSONAL MORAL PHILOSOPHY AND THEIR ETHICAL DECISION MAKING PROCESS
M AMIRSHAHI, M SHIRAZI, S GHAVAMI
JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION 20 (63), 27-62, 2011
82011
Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran.
M Amirshahi, HR Yazdani, E Aulipour
New Marketing Research Journal 3 (4), 2014
72014
Investigating the status of integrated marketing communications and its effective and influential factors (Case study: Bank Mellat)
MA Amirshahi, HR Yazdani, M Khan Mohammadi
Journal of Business Management Perspective 11 (13), 55-72, 2012
72012
Designing a Branding Model for Commercial Insurance Companies in Iran with the Help of a Mixed Research Method
L Karimian, M Amirshahi, K Heidarzadeh, F Ghaffari
CONSUMER BEHAVIOR STUDIES 6 (1), 245-265, 2019
52019
Evaluating Behavioral Portfolio Theory on investors' purchase decisions at Tehran Stock Exchange
M Amirshahi, V Siahtiri
2010 International Conference on Financial Theory and Engineering, 205-209, 2010
4*2010
Consumer ethnocentrism in small appliances industry of Iran
MA Amirshahi, S Mazhary
Jounal of Marketing Management 2 (3), 72-87, 2007
42007
The effect of consumers perceptions of the brand on the reaction they
MA Amirshahi, F Abbasian
Social Humanity Science Journal 7, 30-52, 2007
42007
Identification of Appropriate Insurance Policies for e-selling in Iran, with the Help of Kare-Silver'sElectronic Shopping Test'
M Amirshahi, L Karimian
2006 IEEE International Conference on Management of Innovation and …, 2006
42006
Branding in Creative Industries: Iran's Fashion Clothing Industry
S Khani, H Aghazade, M Esfidani, M Amirshahi
Journal of Business Management 14 (1), 37-64, 2022
32022
Untangling the cultural component behind the contextual placement of out-of-home advertising
M Amirshahi, S Jafari Dizicheh, RT Wilson
International Journal of Market Research 61 (5), 502-517, 2019
32019
A Framework to Design Viral Marketing Campaigns on Social Networks for B2C Services in Iran
M Aghajantabar Moghri, A Manian, MA Amirshahi, M Shami Zanjani
Iranian Journal of Information Management 5 (1), 183-209, 2019
32019
A case study on branding in Iran pharmaceutical industry.
MA Amirshahi, M Haghighinasab, A Habibi, A Ahmadiani
Pejouhandeh 14 (2), 2009
32009
Designing a comprehensive pattern for purchasing luxury brand apparel in Iran using grounded theory
M Amirshahi, A Khadivar
22021
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Articles 1–20