| Role of unfamiliarity and information on consumers’ willingness to try new healthy foods S Manohar, V Rehman, B Sivakumaran Food Quality and Preference 87, 104037, 2021 | 17 | 2021 |
| Brand resurrection in an emerging economy S Manohar, V Rehman Journal of Marketing Communications 25 (7), 783-798, 2019 | 11 | 2019 |
| Drivers to nurturance: Application and extension of FWB in India S Manohar, V Rehman Journal of international food & agribusiness marketing 30 (2), 132-155, 2018 | 6 | 2018 |
| How effective is information in persuading people to taste different types of unfamiliar healthy foods?–Role of food neophobia and gender. S Manohar, V Rehman The 2018 Annual Conference of the Emerging Markets Conference Board, 157, 2018 | 2 | 2018 |
| Do People Rely on Information for Food Choice?: The Role of the Type of Novelty and Personality Traits S Manohar, R Varisha Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 122, 2018 | 2 | 2018 |
| Do Variety Seekers Rely on Information for their Food Choice? The Role of Type of Novelty of Food: An Abstract S Manohar, V Rehman Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
