| Marketplace literacy as a pathway to a better world: evidence from field experiments in low-access subsistence marketplaces M Viswanathan, N Umashankar, A Sreekumar, A Goreczny Journal of Marketing 85 (3), 113-129, 2021 | 48 | 2021 |
| Consumers and technology in a changing world: the perspective from subsistence marketplaces M Viswanathan, A Sreekumar European Journal of Marketing 53 (6), 1254-1274, 2019 | 32 | 2019 |
| Accelerating access to energy services: Way forward IH Rehman, A Sreekumar, B Gill, E Worrell Advances in Climate Change Research 8 (1), 57-61, 2017 | 20 | 2017 |
| Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India M Viswanathan, S Jaikumar, A Sreekumar, S Dutta Journal of Consumer Affairs 55 (1), 179-202, 2021 | 17 | 2021 |
| Marketing and poverty alleviation: synergizing research, education, and outreach through the subsistence marketplaces approach M Viswanathan, A Sreekumar Markets, Globalization & Development Review 2 (4), 2017 | 12 | 2017 |
| Extreme exclusion and relative deprivation in subsistence marketplaces: A study in a refugee settlement in Nakivale, Uganda M Viswanathan, R Alfonso Arias, A Sreekumar Journal of Consumer Affairs 55 (1), 87-117, 2021 | 11 | 2021 |
| A bottom-up approach to understanding low-income patients: Implications for health-related policy M Viswanathan, R Duncan, M Grigortsuk, A Sreekumar The Journal of Law, Medicine & Ethics 46 (3), 658-664, 2018 | 10 | 2018 |
| Global virtual immersion in a post-Covid world: Lessons learned in moving from sympathy to informed empathy in subsistence marketplaces M Viswanathan, A Sreekumar, R Duncan, S Cai Journal of Teaching in International Business 33 (4), 203-223, 2022 | 6 | 2022 |
| Evolving and expanding marketing to address challenges and opportunities in BoP markets: Looking back and forward M Viswanathan, A Sreekumar, R Gau Bottom of the pyramid marketing: Making, shaping and developing BoP markets …, 2018 | 6 | 2018 |
| Ritual scholarship in marketing: Past, present and future C Otnes, L Tuncay Zayer, R Arias, A Sreekumar ACR North American Advances, 2018 | 4 | 2018 |
| Extreme marketplace exclusion in subsistence marketplaces: a study in a refugee settlement in Nakivale, Uganda M Viswanathan, A Sreekumar, R Arias ACR North American Advances, 2017 | 4 | 2017 |
| How global marketing can be more global and more marketing: A bottom-up perspective from subsistence marketplaces M Viswanathan, A Sreekumar Journal of Global Marketing 34 (4), 282-291, 2021 | 3 | 2021 |
| The roles of extraordinary beliefs in consumption rituals CC Otnes, LT Zayer, RA Arias, A Sreekumar Journal of the Association for Consumer Research 3 (4), 566-581, 2018 | 3 | 2018 |
| Shining the spotlight on marketplace rituals: a review and research agenda A Sreekumar, RA Arias, CC Otnes, LT Zayer Journal of Marketing Management 39 (13-14), 1166-1196, 2023 | 2 | 2023 |
| Sustaining Smallholder Farming through Collective Action and Entrepreneurship A Sreekumar, RK Raju, KHM Siddique Innovation in Small-Farm Agriculture, 11-22, 2022 | 1 | 2022 |
| Consumption, entrepreneurship and poverty alleviation: effects of social and human capital A Sreekumar, S Jaikumar, S Dutta, M Viswanathan AR-IIMC, 2017 | | 2017 |
| Effect of demonetization in sussistence marketplaces: Understanding consumer and entrepreneurial behaviour A Sreekumar, S Jaikumar, S Dutta, M Viswanathan AR-IIMC, 2017 | | 2017 |
| WPS No 812/August 2018 S Jaikumar, S Dutta, A Sreekumar, DH Joka | | |
