| Product positioning as a moderator for halal cosmetic purchase intention NR Khalid, CA Che Wel, SA Mokhtaruddin Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2021 | 41 | 2021 |
| Effect of Ethnocentrism and Patriotism on the buying intention of Malaysian National Car CAC Wel, SS Alam, NR Khalid, SA Mokhtaruddin Jurnal Pengurusan 52 (2018), 169-179, 2018 | 22 | 2018 |
| The Influence of Self-congruity on Purchase Intention for Cosmetic Merchandises NR Khalid, CA Che Wel, SA Mokhtaruddin, SS Alam International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 19 | 2018 |
| Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention NR Khalid, CA Che Wel, SS Alam, SA Mokhtaruddin International Journal of Asian Social Science 8 (1), 34-41, 2018 | 17 | 2018 |
| The Influence of Relationship Marketing Orientation (RMO) on Customer Retention in Travel Agency Services Suraya Akmar Mokhtaruddin, Che Aniza Che Wel, Syed Shah Alam, Nor Rahimy Khalid International Journal of Academic Research in Business and Social Sciences 8 (2), 2018 | 15 | 2018 |
| Employee Rhetorical Sensitivity as a Mediator in the Relationship Between Customer Orientation and Customer Retention SA Mokhtaruddin, CAC Wel, NR Khalid The South East Asian Journal of Management 13 (2), 4, 2019 | 7 | 2019 |
| The Role of Sustainable Tourism Development on Tourist Satisfaction and Revisit Intention ES Sitepu, R Agus, HP Nasution, NRB Khalid, AHB Zainudin, JB Hassan Prosiding International TVET Academic Research Conference 2020, 2020 | 3 | 2020 |
| Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness NMHN Hashim, NR Khalid, SA Mokhtaruddin, A Al Mamun, MA Razzaque Journal of Fashion Marketing and Management: An International Journal, 2023 | 1 | 2023 |
| Perception and Acceptance of Risk for Online Learning: Digitalization NR Khalid, SA Mokhtaruddin, ZS Aminuddin PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2, 102-109, 2023 | | 2023 |
| The Influence of Social Media Marketing on Brand Loyalty SA Mokhtaruddin, NR Khalid, MRM Azmi PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2, 61-69, 2023 | | 2023 |
| 360° Virtual Video Fostering Homestay Survival M Jamaludin, NR Khalid, M Stapa LIS International Conference 8 (September), 89-95, 2022 | | 2022 |
| The effect of TPB: direct measures, religiosity, self-congruity on purchase intention for halal cosmetic product and moderating role of product positioning NR Khalid UKM, Bangi, 2019 | | 2019 |
| The Effect of Customer Perception on Purchase Intention of Palm Oil Based Product in Malaysia SA Mokhtaruddin, CAC Wel, NR Khalid | | |
Suraya Akmar MokhtaruddinPoliteknik Ungku Omar
Suraya Akmar MokhtaruddinPoliteknik Ungku Omar