| The Effect of Plain Packages on the Perception of Cigarette Health Warnings P Beede, R Lawson Public Health 106 (4), 315-322, 1992 | 100 | 1992 |
| Does Traditional Advertising Theory Apply to the Digital World? A Replication Analysis Questions the Relevance of the Elaboration Likelihood Model G Kerr, D Schultz, P Kitchen, F Mulhern, P Beede Journal of Advertising Research 55 (4), 390-400, 2015 | 95 | 2015 |
| Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention MY Lai, AK Fotiadis, A Abu-ElSamen, P Beede Tourism Recreation Research 47 (1), 91-104, 2022 | 18 | 2022 |
| Grammar, spelling error rates persist in digital news P Beede, MW Mulnix Newspaper Research Journal 38 (3), 316-327, 2017 | 16 | 2017 |
| The Promotional Impact of Cigarette Packaging: A Study of Adolescent Responses to Cigarette Plain-packs P Beede, R Lawson, M Shepherd Department of Marketing, University of Otago, Dunedin, New Zealand, 1991 | 15 | 1991 |
| Brand Image Attraction: The Promotional Impact of Cigarette Packaging P Beede, R Lawson New Zealand Family Physician 18, 175-177, 1991 | 13 | 1991 |
| Emerging Issues Among Women Emirati Entrepreneurs: A Research Agenda M Mulnix, P Beede, E López-Mulnix European Scientific Journal, 2014 | 12 | 2014 |
| The Elaboration Likelihood Model in the New Millennium: An Exploration Study G Kerr, P Beede, W Proud, D Schultz American Academy of Advertising European Conference, 2010 | 8 | 2010 |
| Designing executive education curricula to fit the professional development continuum: The case of advertising and public relations practitioners in Australia G Kerr, W Proud, P Beede Journal of Advertising Education 11 (1), 2007 | 7 | 2007 |
| Interactivity Effects on Single-Handed Interaction: An Empirical Investigation of Thumb Movement and Touch-Based Interaction Techniques for Smartphones DD Shin, P Beede, M Ibahrine, B Zaid International Journal of Mobile Human Computer Interaction (IJMHCI) 12 (1 …, 2020 | 5 | 2020 |
| Thumb Movement and Touch-Based Interaction Heuristics in Smart Devices: Advances in Human and Smart Device Interaction. DD Shin, P Beede, M Ibahrine, B Zaid International Journal of Mobile Human Computer Interaction 12 (1), 2020 | 3 | 2020 |
| Tracing the evolution of advertising account planning P Beede Journal of Historical Research in Marketing 12 (3), 285-303, 2020 | 2 | 2020 |
| Analyzing the art of creative storytelling in branded content digital video advertising P Beede, D Shin Global Marketing Conference, 138-143, 2020 | 1 | 2020 |
| Towards a Global Framework for Advertising Self Regulation P Beede, J Boddewyn, S Dickinson, G Kerr, K Mortimer, D Waller Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2013 | 1 | 2013 |
| Where do universities fit on the professional development continuum in Australia? The views of advertising and public relations practitioners G Kerr, W Proud, P Beede | 1 | 2006 |
| Fictional politainment: Exposure to international television drama and attitude toward female politicians A Rasul, D Shin, P Beede International Communication Gazette 84 (7-8), 675-697, 2022 | | 2022 |
| Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools P Beede Principles and Practices of Small-Scale Sport Event Management, 174-191, 2020 | | 2020 |
| The Holy Grail at a Bargain Basement Price? G Isaac, B Milnes, P Beede ESOMAR Media Research, 227-239, 1996 | | 1996 |
| An exploratory study of correspondence among product extensions entering a cognitive brand PC Beede | | 1994 |
| Consumer Acceptance of Brand Extensions: How Well Does a Parent Brand Image Fit? P Beede Proceedings of the Sixth New Zealand marketing Educators' Conference 1992, 78-85, 1992 | | 1992 |
