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Phima Ruthia Dwikesumasari
Phima Ruthia Dwikesumasari
Lecturer, Marketing Management, Faculty of Vocational Studies, Universitas Airlangga
Verified email at vokasi.unair.ac.id
Title
Cited by
Cited by
Year
Customer Loyalty Analysis of Online Travel Agency App with Customer Satisfaction as A Mediation Variable.
PR Dwikesumasari, RM Ervianty
2017 international conference on organizational innovation (ICOI 2017), 107-111, 2017
222017
Training of Effective Online Marketing and Financial Management During the Pandemic for SMEs in Watudandang Village Nganjuk District
Y Nugroho, PR Dwikesumasari, B Alkausar
Jurnal Layanan Masyarakat (Journal of Public Services) 4 (2), 369, 2020
22020
Interest of Using E-Commerce Channels Based on Social Media To Improve the Quality of Regional Superior Product Marketing on Female Group of Craftsmen From Sanitair Klaseman …
AF Puspitasari, RM Ervianty, PR Dwikesumasari, IS Dwijayanti
Darmabakti Cendekia 1 (1), 16-21, 2019
12019
Investigating internal motivation in sustainable fashion consumption: attitude towards recycled and upcycled products
PR Dwikesumasari, M Moslehpour, J Sulistiawan, H Rizaldy
International Journal of Fashion Design, Technology and Education, 1-13, 2024
2024
Implementation of the company's CSR program for SMEs: Will the program effectiveness increase the company’s awareness?
PR Dwikesumasari, VVF Markumah
REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES 2 (1), 22-29, 2021
2021
The Effectiveness of Instagram as A Communication Media in Promoting East Java’s Traditions and Arts in The Modern Era: Study on PPST DISBUDPAR Jawa Timur.
PR Dwikesumasari, P Krismonita, A Rulirianto
23rd Asian Forum of Business Education (AFBE 2019), 107-112, 2020
2020
SERVQUAL Gap Analysis for Service Development of State-owned Export–Import Training Services for Small-and Medium Enterprises in East Java, Indonesia
PR Dwikesumasari, S Felicia
KnE Social Sciences, 2018
2018
PENGARUH PERSEPSI KONSUMEN ATAS PRICE, VALUE, QUALITY DAN RISK TERHADAP NIAT KONSUMEN DALAM MENGGUNAKAN CHANNEL TOKO ONLINE DAN FISIK PADA PRODUK FASHION: STUDI PADA KONSUMEN …
PR DWIKESUMASARI
UNIVERSITAS AIRLANGGA, 2013
2013
RANCANGAN PERBAIKAN KUALITAS JASA PENGIRIMAN BARANG DAN DOKUMEN PADA KANTOR POS SURABAYA SELATAN DENGAN METODE QUALITY FUNCTION DEPLOYMENT
PR DWIKESUMASARI
UNIVERSITAS AIRLANGGA, 2011
2011
KKE001-Magang Kerja
R Yuliawan, E Fiatiano, MP Permatasari, PR Dwikesumasari, D Kristanto, ...
Universitas 31 (12/21), D3, 1921
1921
Understanding Brand Hate in Consumer Behavior: Antecedents, Effects, and Mitigation Strategies.
PR Dwikesumasari
Beyond Profit: Exploring the Fallout of Unethical Brand Behavior on Consumer Relations.
PR Dwikesumasari
Unlocking the Influence of Religiosity on Consumer Behavior: A Multidimensional Perspective.
PR Dwikesumasari
Event Sponsorship Service Quality at PT Sinar Sosro East Java Region: A Gap Analysis
PR Dwikesumasari, RD Nugraha
International Journal of Applied Business 3 (2), 73-86, 0
Social Media Advertising Assistance with Persuasion Concept–Elaboration Likelihood Model (Elm) for Smes in Surabaya
PR Dwikesumasari, MP Permatasari, D Kristanto
Darmabakti Cendekia 3 (2), 66-70, 0
Kualitas Pelayanan Event sponsorship PT Sinar Sosro KPW Jawa Timur dengan Metode Gap analysis Event Sponsorship Service Quality at PT Sinar Sosro East Java Region: A Gap Analysis
PR Dwikesumasari, RD Nugraha
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