| Marketing process adaptation: Antecedent factors and new product performance implications in export markets D A. Griffith, H S. Lee, C Seob Yeo, R Calantone International Marketing Review 31 (3), 308-334, 2014 | 69 | 2014 |
| The intertwined relationships of power, justice and dependence JJ Hoppner, DA Griffith, CS Yeo European Journal of Marketing 48 (9/10), 1690-1708, 2014 | 30 | 2014 |
| Strategic challenges of outsourcing innovation in global market CS Yeo, V Saboori-Deilami Asia Pacific Journal of Innovation and Entrepreneurship 11 (1), 5-16, 2017 | 28 | 2017 |
| Paid music streaming: What drives customers’ choice V Saboori-Deilami, CS Yeo Journal of Supply Chain and Operations Management 17 (1), 29-46, 2019 | 2 | 2019 |
| Resource-advantage theory: insights for global marketing strategy research DA Griffith, C Yeo Handbook of research in international marketing 2, 158-178, 2011 | 2 | 2011 |
| Effects of the strategic stance of the firm on the new product performance: a resource advantage theory perspective C Yeo, V Saboori-Deilami Asian Association of Business Incubation, 103, 2015 | 1 | 2015 |
| Consumer Price Information Processing Differences in Response to Firm Pricing: Remembering Versus Reasoning C Yeo, RJ Calantone Asian Association of Business Incubation, 31, 2015 | 1 | 2015 |
| Consumer information processing differences in response to firm pricing: Remembering versus reasoning CS Yeo Michigan State University, 2014 | | 2014 |
