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Citations per year
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Cited by
All
Since 2019
Citations
107
107
h-index
2
2
i10-index
2
2
0
32
16
2019
2020
2021
2022
2023
2024
1
9
18
25
32
21
Follow
Nancy Berenice Ortiz Alvarado
EGADE Business School, Teconologico de Monterrey
Verified email at tec.mx
Consumer behavior
well-being
digital marketing and sustainable marketing
Articles
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Year
Do mindsets shape students’ well-being and performance?
NB Ortiz Alvarado, M Rodriguez Ontiveros, EA Ayala Gaytan
The Journal of psychology 153 (8), 843-859
, 2019
80
2019
Exploring emotional well-being in Facebook as a driver of impulsive buying: a cross-cultural approach
NB Ortiz Alvarado, M Rodríguez Ontiveros, C Quintanilla Domínguez
Journal of International Consumer Marketing 32 (5), 400-415
, 2020
26
2020
Internal Marketing to face the" new normal" workplace challenges: Organizational Agility as a booster
NBO Alvarado, EMG Leal
Ciencias Administrativas. Teoría y Praxis 18 (2), 85-96
, 2022
1
2022
The Role of Emotions and Mindsets on Well-Being and Its Relationship with Consumer Behavior
NBO Alvarado
EGADE Business School, Instituto Tecnologico y de Estudios Superiores de …
, 2020
2020
Internal Marketing to face the" new normal" workplace challenges: Organizational Agility as a booster Mercadotecnia Interna para enfrentar la “nueva normalidad” en los centros …
NBO Alvarado, EMG Leal
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