| Impact of social media marketing on purchase intention and brand loyalty: Evidence from Indonesia’s banking industry P Laksamana International Review of Management and Marketing 8 (1), 13-18, 2018 | 317 | 2018 |
| The role of interaction quality and switching costs in premium banking services P Laksamana, D Wong, RPJ Kingshott, F Muchtar Marketing Intelligence & Planning 31 (3), 229-249, 2013 | 39 | 2013 |
| Determining factors of continuance intention in mobile payment: fintech industry perspective P Laksamana, S Suharyanto, YF Cahaya Asia Pacific Journal of Marketing and Logistics 35 (7), 1699-1718, 2022 | 33 | 2022 |
| I will always follow you: Exploring the role of customer relationship in social media marketing P Laksamana International Review of Management and Marketing 10 (3), 22, 2020 | 20 | 2020 |
| A purchase intention model for foreign banks within Indonesia F Muchtar, RPJ Kingshott, D Wong, P Laksamana International Journal of Bank Marketing 30 (6), 452-464, 2012 | 16 | 2012 |
| Pelatihan Online Content Marketing dan Desain Bagi Pemula Dengan Menggunakan Aplikasi Canva A Darmawan, P Laksamana Jurnal Abdimas Perbanas 3 (1), 32-39, 2022 | 10 | 2022 |
| The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia’s Banking Industry P Laksamana Journal of Marketing Management 4 (2), 92-99, 2016 | 10 | 2016 |
| Pengaruh social media promotion dan electronic word of mouth terhadap keputusan pemilihan pada perguruan tinggi A Azmar, P Laksamana Jurnal Riset Perbankan, Manajemen, dan Akuntansi 2 (2), 123-136, 2018 | 5 | 2018 |
| How digital marketing influences impulse buying tendency and impulse buying in e-commerce industry P Laksamana, G Hidayat International Journal of Research Science & Management 6 (8), 1-7, 2019 | 3 | 2019 |
| The Role of Permission on Purchase Intention in Mobile Marketing in Banking P Laksamana Journal of Marketing Management 4 (2), 49-56, 2016 | 3 | 2016 |
| Customer retention and cross-buying in premium banking services: the roles of switching costs and interaction quality P Laksamana Curtin University, 2012 | 3 | 2012 |
| Extending the commitment-trust model: Suggestions for future research agenda P Laksamana, DH Wong Australian & New Zealand Marketing Academy, 2009 | 2 | 2009 |
| Pengaruh Pemasaran Media Sosial dan Hubungan Pelanggan pada Loyalitas Merek dengan Keterlibatan Pelanggan Sebagai Variabel Intervening CA Wibowo, P Laksamana J-MAS (Jurnal Manajemen Dan Sains) 8 (1), 1032-1041, 2023 | 1 | 2023 |
| The Roles of Reputation on Retention and Cross-buying in Premium Banking Services P Laksamana, D Wong, RPJ Kingshott, F Muchtar Society for Innovation in Management, Taiwan, 2013 | 1 | 2013 |
| Key issues for bank-customer commitment and trust in an e-banking era P Laksamana, D Wong, R Kingshott, F Muchtar Proceedings of the international conference on innovation and management, 2011 | 1 | 2011 |
| Layanan Prima dan Digitalisasi UMKM Sepatu, Sentra PIK Pulogadung P Laksamana, S Saripudin, S Suharyanto, F Sorongan Jurnal Abdimas Perbanas 5 (1), 37-45, 2024 | | 2024 |
| DIGITAL COMMUNITY SERVICE DEVELOPMENT AND SOCIAL ENTREPRENEURSHIP PT. KERETA API INDONESIA (PERSERO) P Laksamana, S Suharyanto BUDIMAS: JURNAL PENGABDIAN MASYARAKAT 5 (2), 2023 | | 2023 |
| Analysis of the Influence of Mobile Marketing and Social Media Marketing on Purchase Intention with Customer Engagement as an Intervening Variable in the Property Industry M Matin, P Laksamana Journal of Social Research 2 (5), 1765-1773, 2023 | | 2023 |
| Strategi Marketing Melalui Desain Kemasan Bagi Pelaku Usaha Makanan dan Minuman di Jakarta Selatan HA Rachman, P Laksamana, I Wijayanti, E Sovania, SMS Sadana, ... Jurnal Abdimas Perbanas 2 (2), 91-100, 2021 | | 2021 |
| Trust and Retention in Premium Banking Services: Does Switching Costs Matter? P Laksamana, D Wong, RPJ Kingshott, F Muchtar Australian & New Zealand Marketing Academy, 2012 | | 2012 |
David WongUniversity of Notre DameEmail yang diverifikasi di nd.edu.au
