| Understanding counterfeit consumption F Tang, VI Tian, J Zaichkowsky Asia Pacific Journal of Marketing and Logistics 26 (1), 4-20, 2014 | 126 | 2014 |
| Understanding corporate culture and business performance from a Confucian perspective VI Tian, F Tang, ACB Tse Asia Pacific Journal of Marketing and Logistics 34 (4), 759-777, 2022 | 16 | 2022 |
| Consumer ethics: insights from business professionals LWT Lo, H Chan, F Tang, KY Yeung Asia Pacific Journal of Marketing and Logistics 32 (3), 664-680, 2020 | 15 | 2020 |
| The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong FY Chan, HF Chan, F Tang The international review of retail, distribution and consumer research 27 (1 …, 2017 | 13 | 2017 |
| The interaction effect of mood and price level on purchase intention F Cai, F Tang, JM Jia Journal of Personality and Social Psychology 87 (5), 557-572, 2004 | 10 | 2004 |
| Can customer loyalty be explained by virtue ethics? The Chinese way KK Kwong, F Tang, V Tian, ALK Fung Asian Journal of Business Ethics 4, 101-115, 2015 | 7 | 2015 |
| From empathy to forgiveness: a prosocial perspective in service failure and recovery research FT Tang Marketing Theory and Applications, 92, 2005 | 7 | 2005 |
| Special issue introduction: consumer ethics in the Asia Pacific Region F Tang, J Zaichkowsky Asia Pacific Journal of Marketing and Logistics 31 (3), 578-579, 2019 | 5 | 2019 |
| Would Perceived Unfairness Lead to Regret? F Tang, J Jia Advances in consumer research 35 (1), 750-751, 2008 | 5 | 2008 |
| External validity of brand image and product-user image: Investigating the relationship between destination image and destination-visitor image F Tang Simon Fraser University, 2002 | 5 | 2002 |
| Is the concept of junzi measurable? A consumer perspective of virtue ethics in China KK Kwong, F Tang, T Xie, HS Link, SL Yuen 6th World Business Ethics Forum, 11-13, 2016 | 3 | 2016 |
| An integrated model of reference prices and their impact on satisfaction J Jia Advances in Consumer Research 37, 2010 | 3 | 2010 |
| Impermanence mindset and market-focused dynamic capability VI Tian, AKM Au, ACB Tse Journal of International Consumer Marketing 33 (1), 84-97, 2021 | 2 | 2021 |
| How Confucius Influences Consumer’s View on Socially Responsible Corporations F Tang, V Tian, AC Tse, E Chee Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 2 | 2015 |
| In search of an authentic conceptualization for authenticity in marketing offerings K Lin, F Tang, M So ACR North American Advances, 2011 | 2 | 2011 |
| Courtesy or integrity: what constitutes a stakeholder-caring image? HFS Chan, F Tang, KYK Yeung Asian Journal of Business Ethics 12 (2), 257-284, 2023 | 1 | 2023 |
| Consumer's Motivation of Counterfeit Consumption in China F Tang, VI Tian, JL Zaichkowsky ACR North American Advances, 2011 | 1 | 2011 |
| Long-Term Evolution of Business Ethics in Hong Kong TS Cheong, F Tang, A Cheng, S Chan, M Wojewodzki Cheong, TS, Tang, F., Cheng, A., Wojewodzki, M., and Chan, S, 2023 | | 2023 |
| All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract VI Tian, F Tang, ACB Tse Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An Abstract E Chan, F Tang, MY Chu Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
