Follow
Behrooz Ghasemi
Behrooz Ghasemi
Assistant Professor of Business Management
Verified email at iauctb.ac.ir
Title
Cited by
Cited by
Year
Explain the Relationship Between Green Brand Image ,Green Satisfaction and Green Trust and Factors Affecting on green Brand Equity
B Ghasemi, soheil Sarmad saeidi, E Nazari
Bulletin of the Georgian National Academy of sciences 9 (1), 487-494, 2015
232015
Theories of organizational behavior
B Ghasemi
Tehran, Iran: Heyat Publications, 2003
112003
Organizational Behavior Management
B Ghasemi
Tehran: Termeh, 2003
92003
A study on the Effect of the TV Advertising on Brand Identity in the Banking
S Saeedi, B Ghasemi, M Kargar
International Journal of Review in Life sciences 5 (2), 608-620, 2015
62015
Analysis the Influence of Trusting a Brand, Brand Logo and Brand’s Character on Deciding to Buy, Considering Loyalty Mediator Role for a Brand
N Naziri, B Ghasemi, SS Saeidi
Bulletin of the Georgian National Academy of Sciences 9 (1), 481-486, 2015
42015
Survey of traditional political marketing tools on voters behavior
B Kheiri, B Ghasemi, V Mirabi, P Gholipour
Marketing Management 12, 1-14, 2011
42011
Strategic Management(Book)
J Harrison, C John
Strategic Management. Translated by Behrooz Ghasemi. Tehran: Heyat, 2004
2*2004
Identifying Components of the Ethical Marketing System Based on Islamic-Iranian Approach
ghasemi.behrooz Safarzadeh, Hossein
Journal of System Management 5 (2), 167-188, 2019
1*2019
Diagnosis of internal environment and high penetration factors in a military medical sciences university in Tehran, Iran
H Habashi, B Ghasemi
Journal of Military Medicine 21 (2), 178-186, 2019
12019
SURVEY OF THE IMPACTS OF EFFECTING FACTORS ON CONSUMERS’ATTITUDE & BEHAVIOR AND THEIR EFFECTS ON FMCGS COMPANY'S FUTURE DECISIONS ABOUT BRAND EXTENSION STRATEGY
AS ARDESTENI, B Ghasemi, S Parsa
JOURNAL OF MANAGEMENT FUTURES RESEARCH (JOURNAL OF MANAGEMENT RESEARCH) 28 …, 2017
12017
Modeling the Factors Influencing Successful Brand Extension Strategy in FMCG through Qualitative Approach and Grounded Theory
A Saleh Ardestani, S Parsa, B Ghasemi
Quarterly Journal of Brand Management 3 (3), 119-148, 2016
12016
Ranking green electronic supplier in auto industry using fuzzy Delphi
S Saeidi, B Ghasemi, N Fakhari, M Mokhtari
Management Science Letters 4 (11), 2393-2398, 2014
12014
A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior
B Kheiry, B Ghasemi, VR Mirabi, SP GHOLIPOOR
JOURNAL OF MARKETING MANAGEMENT 6 (12), 99-112, 2011
12011
Development and Evaluation of Competitive Intelligence Based on Export Market Orientation
MS Mohammadi, B Ghasemi, S Sarmadsaeedi
International Journal of Innovation Management and Organizational Behavior …, 2024
2024
Branding based on entrepreneurship in the digital space on the performance of startups
E Rahimi, A Heydari, B Ghasemi
International Journal of Digital Content Management, 2024
2024
The Impact of Entrepreneurship-Based Branding on Startup Performance
E Rahimi, A Heidari, B Ghasemi
International Journal of Innovation Management and Organizational Behavior …, 2024
2024
Designing a smart marketing strategy model for Bank Saderat in line with regional and geographical planning
M Iravani, S Sarmadsaeidi, B Ghasemi
Geography (Regional Planning) 13 (52), 237-253, 2023
2023
Designing a Customer Experience Management Model in Maritime Transportation Industry Nature, Antecedents and Consequences
H Zadvan, B Kheiri, B Ghasemi
Journal of International Business Administration 6 (2), 23-48, 2023
2023
Presenting the export market oriented model On competitive intelligence in the age of digital economy
S Mohammadi, B Ghasemi, S Sarmadsaeid
International Journal of Digital Content Management, 2023
2023
Designing the human-geographic dimensions of the value-creating organization model in social security in line with regional planning and sustainable development with a grounded …
Z Yari, B Ghasemi, S Sarmad
Geography (Regional Planning) 13 (53), 93-119, 2023
2023
The system can't perform the operation now. Try again later.
Articles 1–20