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Ludovica Cesareo
Ludovica Cesareo
Assistant Professor of Marketing, Lehigh University
Verified email at lehigh.edu - Homepage
Title
Cited by
Cited by
Year
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!
J Hornik, RS Satchi, L Cesareo, A Pastore
Computers in Human Behavior 45, 273-280, 2015
2272015
Consumers’ attitude and behavior towards online music piracy and subscription-based services
L Cesareo, A Pastore
Journal of Consumer Marketing 31 (6/7), 515-525, 2014
1412014
Destination image differences between first-time and return visitors: An exploratory study on the city of Rome
A Giraldi, L Cesareo
Tourism and Hospitality Research 14 (4), 197-205, 2014
502014
Counterfeiting and Piracy: A Comprehensive Literature Review
L Cesareo
Springer, 2016
462016
United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
L Cesareo, B Stöttinger
Business Horizons 58 (5), 527-537, 2015
462015
Pop-ups, ephemerality, and consumer experience: the centrality of buzz
TS Robertson, H Gatignon, L Cesareo
Journal of the Association for Consumer Research 3 (3), 425-439, 2018
412018
Resolving the jeopardies of consumer demand: Revisiting demarketing concepts
PE Chaudhry, L Cesareo, A Pastore
Business Horizons 62 (5), 663-677, 2019
322019
Film marketing opportunities for the well-known tourist destination
A Giraldi, L Cesareo
Place Branding and Public Diplomacy, 1-12, 2016
202016
What influences rampant movie piracy?
PE Chaudhry, L Cesareo, SA Stumpf
Journal of Management Systems 24 (4), 73-96, 2014
152014
No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms
A Pastore, L Cesareo
Mercati e Competitivitŕ, 2014
132014
Acting on luxury counterfeiting
L CESAREO, A PASTORE
132014
Fake and pirated: do consumers care?
PE Chaudhry, L Cesareo
Journal of Business Strategy 38 (6), 11-19, 2017
122017
Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework
M Vernuccio, L Cesareo, A Pastore, PJ Kitchen
International Journal of Advertising 41 (3), 519-540, 2022
72022
Counterfeiting luxury goods
L Cesareo, A Pastore, P Williams
Handbook of research on counterfeiting and illicit trade, 193-222, 2017
62017
Hideous but worth it: Distinctive ugliness as a signal of luxury
L Cesareo, C Townsend, E Pavlov
Journal of the Academy of Marketing Science 51 (3), 636-657, 2023
52023
Analysis of anti-counterfeiting tactics to diffuse consumer demand
B Stöttinger, E Penz, L Cesareo
Handbook of research on counterfeiting and illicit trade, 387-403, 2017
42017
Pirate or subscriber? An exploratory study on italian consumers' music habits
L Cesareo, A Pastore
SINERGIE 96, 153-171, 2015
42015
The unexpected consequences of beautiful products: Sacredness, awe and forgiveness
L Cesareo, P Williams, E Wu, K Cutright
NA-Advances in Consumer Research 45, 2017
3*2017
Antecedents and anti-counterfeiting tactics that influence consumer complicity
PE Chaudhry, L Cesareo, SA Stumpf
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
32016
From ‘wealth‐as‐status’ to ‘value‐as‐status’: The millennial luxury consumer mindset
L Cesareo, V Patrick
Association of Consumer Research Proceedings 47, 51-56, 2019
22019
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