| The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent IH Kang, MC Leliveld, R Ferraro Journal of Behavioral Decision Making 35 (5), e2281, 2022 | 11 | 2022 |
| When the face of need backfires: The impact of facial emotional expression on the effectiveness of cause-related marketing advertisements IH Kang, M Leliveld, R Ferraro Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 279, 2018 | 8 | 2018 |
| Cultural differences in consumer responses to celebrities acting immorally: A comparison of the United States and South Korea IH Kang, T Park Journal of business ethics, 1-17, 2022 | 5 | 2022 |
| Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying IH Kang, T Park Marketing letters, 1-17, 2023 | | 2023 |
| Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior IH Kang, A Kirmani Journal of Business Ethics, 1-18, 2023 | | 2023 |
| SOCIAL MEDIA USERS ARE PENALIZED FOR LACKING SELF-CONTROL IH Kang, Y Wu, N Paharia 2020 AMA Summer Academic Conference, 438, 2020 | | 2020 |
