| Sentiment analysis of virtual brand communities for effective tribal marketing X Pathak, M Pathak-Shelat Journal of Research in Interactive Marketing 11 (1), 16-38, 2017 | 88 | 2017 |
| Digital youth cultures in small town and rural Gujarat, India M Pathak-Shelat, C DeShano New Media & Society 16 (6), 983-1001, 2014 | 64 | 2014 |
| Narratives selves in the digital world: An empirical investigation V Jain, RW Belk, A Ambika, M Pathak‐Shelat Journal of consumer behaviour 20 (2), 368-380, 2021 | 27 | 2021 |
| Young people as global citizens: negotiation of youth civic participation in adult-managed online spaces M Pathak-Shelat, KV Bhatia Journal of youth studies 22 (1), 87-107, 2019 | 26 | 2019 |
| The handbook of media education research D Frau-Meigs, S Kotilainen, M Pathak-Shelat, M Hoechsmann, SR Poyntz John Wiley & Sons, 2020 | 24 | 2020 |
| Media literacy as a pathway to religious literacy in pluralistic democracies: Designing a critical media education pedagogy for primary school children in India K Vinod Bhatia, M Pathak-Shelat Interactions: Studies in Communication & Culture 8 (2-3), 189-209, 2017 | 21 | 2017 |
| Social media and youth: Implications for global citizenship education M Pathak-Shelat The Palgrave handbook of global citizenship and education, 539-555, 2018 | 20 | 2018 |
| Media literacy and well-being of young people M Pathak-Shelat Handbook of Child Well-Being, 2057-2092, 2014 | 15 | 2014 |
| Good girls don’t go online: Unpacking the quotidian playful resilience influencing girls’ social and digital engagements KV Bhatia, P Arora, M Pathak-Shelat International Journal of Communication 15, 19, 2021 | 11 | 2021 |
| Introduction: Media education research in a rapidly changing media environment SR Poyntz, D Frau‐Meigs, M Hoechsmann, S Kotilainen, ... The handbook of media education research, 1-16, 2020 | 10 | 2020 |
| Using applied theater practices in classrooms to challenge religious discrimination among students KV Bhatia, M Pathak‐Shelat Journal of Adolescent & Adult Literacy 62 (6), 605-613, 2019 | 9 | 2019 |
| Media and Information Literacies and the Well-being of Young People: Comparative perspectives S Kotilainen, PS Manisha Reflections on Media Education Futures: Contributions to the Conference …, 2015 | 9 | 2015 |
| Young People's Interaction with Media in Egypt, India, Finland, Argentina and Kenya/La interacción de los jóvenes con los medios en Egipto, India, Finlandia, Argentina y Kenia S Tayie, M Pathak-Shelat, I Hirsjarvi Comunicar 20 (39), 53, 2012 | 9 | 2012 |
| La interacción de los jóvenes con los medios en Egipto, India, Finlandia, Argentina y Kenia= Young People's Interaction with Media in Egypt, India, Finland, Argentina and Kenya S Tayie, I Hirsjarvi, M Pathak-Shelat Comunicar: Revista Científica Iberoamericana de Comunicación y Educación …, 2012 | 9 | 2012 |
| Challenging Discriminatory Practices of Religious Socialization among Adolescents KV Bhatia, M Pathak-Shelat Springer International Publishing, 2019 | 7 | 2019 |
| Conceptualizing “filter-ing”: Affordances, context collapse, and the social self online S Kini, M Pathak-Shelat, V Jain International Journal of Communication 16, 21, 2022 | 6 | 2022 |
| Media experiences in community-driven rural areas: exploring children’s media cultures in rural Gujarat, India KV Bhatia, M Pathak-Shelat Journal of Children and Media 13 (3), 260-275, 2019 | 6 | 2019 |
| Discovering surrogate branding via online image development: a case from India V Jain, P Kitchen, BE Ganesh, A Garg, M Pathak-Shelat International Journal of Management Concepts and Philosophy 12 (3), 342-359, 2019 | 6 | 2019 |
| A polycentric approach to comparative research: Reflections on an international youth media participation study M Pathak-Shelat, S Kotilainen, I Hirsjärvi Journal of Children and media 9 (3), 386-393, 2015 | 6 | 2015 |
| The cultivation and reception effects of gendered images: Proposing ways to move beyond gender based stereotypes for boys and girls A Sharma, M Pathak-Shelat Nordicom, University of Gothenburg, 2017 | 4 | 2017 |
Dr. Varsha JainAGK Chair Professor of Marketing, MICA Ahmedabad, IndiaVerified email at micamail.in
