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Citations per year
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Cited by
All
Since 2019
Citations
44
43
h-index
2
2
i10-index
1
1
0
24
12
2022
2023
2024
1
24
18
Co-authors
Bang Nguyen-Viet
University of Economics Ho Chi Minh City, Vietnam
Verified email at ueh.edu.vn
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Thi Hoang Yen Nguyen
Unknown affiliation
Verified email at st.ueh.edu.vn
Digital Marketing
Mobile Payment
Articles
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Cited by
Year
Understanding online purchase intention: the mediating role of attitude towards advertising
H Ho Nguyen, B Nguyen-Viet, YT Hoang Nguyen, T Hoang Le
Cogent Business & Management 9 (1), 2095950
, 2022
38
2022
Attitudes towards gamification advertising in Vietnam: a social commerce context
HH Nguyen, B Nguyen-Viet, YT Hoang Nguyen
Behaviour & Information Technology 43 (5), 845-861
, 2024
5
2024
Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust
S Rahman, B Nguyen-Viet, YTH Nguyen, S Kamran
International Journal of Bank Marketing
, 2024
1
2024
Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market
B Nguyen-Viet, Y Thi Hoang Nguyen
Journal of Promotion Management 30 (4), 552-582
, 2024
2024
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