| Understanding the impact of media engagement on the perceived value and acceptance of advertising within mobile social networks L Wu Journal of Interactive Advertising 16 (1), 59-73, 2016 | 99 | 2016 |
| Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency NA Dodoo, L Wu International Journal of Internet Marketing and Advertising 13 (1), 73-95, 2019 | 87 | 2019 |
| Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language TJ Wen, E Kim, L Wu, NA Dodoo International Journal of Advertising 39 (1), 74-93, 2020 | 54 | 2020 |
| Website interactivity may compensate for consumers’ reduced control in E-Commerce L Wu Journal of Retailing and Consumer Services 49, 253-266, 2019 | 50 | 2019 |
| Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing L Wu, NA Dodoo, TJ Wen, L Ke International Journal of Advertising 41 (4), 685-702, 2022 | 45 | 2022 |
| Factors of continually using branded mobile apps: the central role of app engagement L Wu International Journal of Internet Marketing and Advertising 9 (4), 303-320, 2015 | 35 | 2015 |
| Understanding AI advertising from the consumer perspective: What factors determine consumer appreciation of AI-created advertisements? L Wu, TJ Wen Journal of Advertising Research 61 (2), 133-146, 2021 | 32 | 2021 |
| Exploring the marketing potential of location-based mobile games L Wu, MA Stilwell Journal of Research in Interactive Marketing 12 (1), 22-44, 2017 | 32 | 2017 |
| Relationship building in nation branding: The central role of nation brand commitment L Wu Place Branding and Public Diplomacy 13 (1), 65-80, 2017 | 31 | 2017 |
| Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots JSE Lin, L Wu Computers in Human Behavior 140, 2023 | 27 | 2023 |
| Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness L Wu, I Ju, NA Dodoo Journal of Global Marketing 29 (4), 203-217, 2016 | 27 | 2016 |
| Understanding the effects of different types of meaningful sports consumption on sports consumers’ emotions, motivations, and behavioral intentions W Jang, L Wu, J Wen Sport Management Review 24 (1), 46-68, 2021 | 25 | 2021 |
| Online social viewing: Cross-cultural adoption and uses of bullet-screen videos A Wan, L Moscowitz, L Wu Journal of International and Intercultural Communication 13 (3), 197–215, 2019 | 20 | 2019 |
| ChatGPT and marketing: Analyzing public discourse in early Twitter posts W Zhou, C Zhang, L Wu, M Shashidhar Journal of Marketing Analytics, 2023 | 19 | 2023 |
| Examining native CSR advertising as a post-crisis response strategy L Wu, H Overton International Journal of Advertising 41 (2), 354-381, 2022 | 19 | 2022 |
| Reaching goals and doing good: Exploring consumer responses to meaningful advertisements L Wu, NA Dodoo Journal of Promotion Management 23 (4), 592-613, 2017 | 17 | 2017 |
| Native advertising in WeChat official accounts: How do ad-content congruence and ad skepticism influence advertising value and effectiveness? J Yang, M Jiang, L Wu Journal of Interactive Advertising 21 (1), 17-33, 2021 | 16 | 2021 |
| Being accepted or ostracized: How social experience influences consumer responses to advertisements with different regulatory focus L Wu, NA Dodoo Journal of Advertising 49 (3), 234-249, 2020 | 15 | 2020 |
| Tobacco risk information and comparative risk assessment of E-cigarettes vs. cigarettes: Application of the reinforcing spirals model J Jun, S Kim, L Wu Journal of Health Communication 24 (4), 422-431, 2019 | 15 | 2019 |
| Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements L Wu, TJ Wen International Journal of Advertising 38 (2), 296-315, 2019 | 14 | 2019 |
Taylor Jing WenUniversity of South CarolinaVerified email at mailbox.sc.edu
