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Co-authors
Yael Zemack-RugarAssistant Professor of Marketing University of Central FloridaVerified email at ucf.edu- Jonathan HasfordDouglas and Brenda Horne Professor of Business, University of TennesseeVerified email at utk.edu
- Ganga S. Urumutta HewageAssistant Professor of Marketing, University of Memphis, USAVerified email at memphis.edu
- Laura BomanAssistant Professor, Kennesaw State UniversityVerified email at kennesaw.edu
- Xin HeUniversity of Central Florida
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Sona Klucarova
Other namesSona Klucarova-Travani
Assistant Professor of Marketing at University of Nebraska at Omaha
Verified email at unomaha.edu