| Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destination image measurement M Royo-Vela Tourism management 30 (3), 419-428, 2009 | 357 | 2009 |
| The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word‐of‐mouth advertising: The ZARA case M Royo‐Vela, P Casamassima Online Information Review 35 (4), 517-542, 2011 | 299 | 2011 |
| Cultural perspectives: Chinese perceptions of UK hotel service quality Y Wang, M Royo Vela, K Tyler International Journal of Culture, Tourism and Hospitality Research 2 (4 …, 2008 | 130 | 2008 |
| Actitud del residente hacia el turismo y el visitante: Factores determinantes en elturismo y excursionismo rural-cultural MR Vela, MER Molina Cuadernos de turismo, 217-236, 2009 | 129 | 2009 |
| Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research M Royo-Vela, U Hünermund Journal of Marketing for Higher Education 26 (2), 143-167, 2016 | 127 | 2016 |
| Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials M Royo-Vela, J Aldas-Manzano, I Küster, N Vila Sex Roles 58, 379-390, 2008 | 114 | 2008 |
| Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit L Ortegón-Cortázar, M Royo-Vela European Journal of Management and Business Economics 26 (2), 199-219, 2017 | 72 | 2017 |
| El turismo rural-cultural: un modelo de gestión del marketing turístico a nivel local basado en la medida de la imagen del destino MR Vela, CS Tarrés Cuadernos de turismo, 197-222, 2005 | 72 | 2005 |
| Segmentation of low-cost flights users at secondary airports E Martinez-Garcia, M Royo-Vela Journal of Air Transport Management 16 (4), 234-237, 2010 | 61 | 2010 |
| A family life cycle model adapted to the Spanish environment I Redondo‐Bellón, M Royo‐Vela, J Aldás‐Manzano European Journal of Marketing 35 (5/6), 612-638, 2001 | 59 | 2001 |
| Brand fan pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’brand loyalty EG Salgado, MR Vela Journal of Marketing for Higher Education, 2019 | 49 | 2019 |
| The antecedents of consumers’ negative attitudes toward SMS advertising: A theoretical framework and empirical study G Luna Cortés, M Royo Vela Journal of Interactive Advertising 13 (2), 109-117, 2013 | 49 | 2013 |
| Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX M Royo-Vela, I Küster-Boluda, N Vila-López Servicio de Publicaciones de la Universidad de Navarra, 2005 | 48 | 2005 |
| Gender role portrayals and sexism in Spanish magazines M Royo‐Vela, J Aldás‐Manzano, I Küster‐Boluda, N Vila‐Lopez Equal Opportunities International 26 (7), 633-652, 2007 | 44 | 2007 |
| Emotional and informational content of commercials: Visual and auditory circumplex spaces, product information and their effects on audience evaluation M Royo-Vela Journal of Current Issues & Research in Advertising 27 (2), 13-38, 2005 | 44 | 2005 |
| Oferta y demanda en el mercado turístico homosexual: una propuesta de estrategias de intercambio para la mejora del marketing en el segmento CM Korflür, MR Vela, MER Molina Cuadernos de turismo, 171-197, 2007 | 41 | 2007 |
| Increasing effectiveness in e-commerce: recommendations applying intelligent agents S Vanesa Aciar, C Serarols-Tarres, M Royo-Vela, JL De la Rosa i Esteva International Journal of Business and Systems Research 1 (1), 81-97, 2007 | 38 | 2007 |
| Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors L Ortegón-Cortázar, M Royo-Vela European Research on Management and Business Economics 25 (1), 38-47, 2019 | 37 | 2019 |
| El uso de GPS para el análisis del comportamiento espacio-temporal de los turistas. Pre-test en el Valle de Boí JA Donaire, N Galí, M Royo-Vela Cuadernos de Turismo, 117-131, 2015 | 25 | 2015 |
| Unveiling neuromarketing and its research methodology M Royo-Vela, Á Varga Encyclopedia 2 (2), 51, 2022 | 24 | 2022 |
José Antonio Donaire (ORCID 0000-0...Universitat de GironaVerified email at udg.edu
