| Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter E Lahuerta-Otero, R Cordero-Gutiérrez Computers in Human Behavior 64, Pages 575–583, 2016 | 150 | 2016 |
| Retweet or like? That is the question E Lahuerta-Otero, R Cordero-Gutiérrez, F De la Prieta-Pintado Online Information Review 42 (5), 562-578, 2018 | 56 | 2018 |
| Encyclopedia of e-commerce development, implementation, and management I Lee IGI global, 2016 | 54 | 2016 |
| Social media advertising efficiency on higher education programs R Cordero-Gutiérrez, E Lahuerta-Otero Spanish Journal of Marketing-ESIC 24 (2), 247-262, 2020 | 39 | 2020 |
| Intention to participate in online commercial experiments by social network’s users: Differences in gender and age R Cordero-Gutiérrez, L Santos-Requejo Management Research Review 39 (4), 378-398, 2016 | 14 | 2016 |
| Using social media advertising to increase the awareness, promotion and diffusion of public and private entities EL Otero, RC Gutiérrez Distributed Computing and Artificial Intelligence, 12th International …, 2015 | 11 | 2015 |
| Using social media to enhance learning and motivate students in the higher education classroom E Lahuerta-Otero, R Cordero-Gutiérrez, V Izquierdo-Álvarez Learning Technology for Education Challenges: 8th International Workshop …, 2019 | 10 | 2019 |
| Kahoot, win the learning race V Izquierdo-Álvarez, E Lahuerta-Otero, R Cordero-Gutiérrez Proceedings of the Sixth International Conference on Technological …, 2018 | 8 | 2018 |
| Redes sociales horizontales y su impacto en el ámbito empresarial y social R Cordero-Gutiérrez Tesis doctoral. Universidad de Salamanca, 2018 | 6 | 2018 |
| Leveraging knowledge management to promote higher education programs using paid social media R Cordero-Gutiérrez, E Lahuerta-Otero Knowledge Management in Organizations: 14th International Conference, KMO …, 2019 | 5 | 2019 |
| La confianza y la actitud hacia la red social como determinantes de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red R Cordero-Gutiérrez, L Santos-Requejo DOCFRADIS, Colección de documentos de trabajo Cátedra Fundación Ramón Areces …, 2014 | 5 | 2014 |
| Advertising techniques in the digital world: The new era of social communications E Lahuerta-Otero, R Cordero-Gutiérrez Encyclopedia of E-Commerce Development, Implementation, and Management, 1160 …, 2016 | 4 | 2016 |
| How to promote teaching centers by using online advertising: A case study E Lahuerta-Otero, R Cordero-Gutiérrez Encyclopedia of e-commerce development, implementation, and management, 262-271, 2016 | 3 | 2016 |
| Make me happy, make it credible–the effect of CSR message framing on online brand engagement R Cordero-Gutiérrez, A Aljarah, M López, E Lahuerta-Otero Management Decision 62 (2), 532-548, 2024 | 2 | 2024 |
| Like it or die: using social networks to improve collaborative learning in higher education E Lahuerta-Otero, R Cordero-Gutiérrez, V Izquierdo-Álvarez Proceedings of the Sixth International Conference on Technological …, 2018 | 2 | 2018 |
| Decision support for digital marketing through virtual organizations-influencers on twitter R Cordero-Gutiérrez, F de la Prieta-Pintado, JM Corchado-Rodríguez Knowledge Management in Organizations: 13th International Conference, KMO …, 2018 | 2 | 2018 |
| The use of horizontal social networks to promote and publicize university teaching E Lahuerta-Otero, R Cordero-Gutiérrez 1ST INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD'15), 1587-165, 2015 | 2 | 2015 |
| COCOBOT. Robot Social de Interacción y Acompañamiento para Personas de la Tercera Edad en Situación de Aislamiento por COVID-19 RM García, LM Gómez, SM Pablos, RC Gutiérrez, DH de la Iglesia, ... UPSA INNOVA 2021_2022, 149-160, 2022 | 1 | 2022 |
| Promoting Social Media Dissemination of Digital Images Through CBR-Based Tag Recommendation LM Gómez, J Pérez, RC Gutiérrez, DH De La Iglesia IJIMAI 7 (6), 45-53, 2022 | 1 | 2022 |
| Social media advertising efficiency on higher education programs Eficiencia publicitaria de los medios sociales en programas de R Cordero-Gutiérrez, E Lahuerta-Otero | 1 | 2020 |
EVA LAHUERTA-OTEROProfesora del área de comercialización e investigación de mercados, Universidad de SalamancaVerified email at usal.es
