| Social media and public administration: Theoretical dimensions and introduction to the symposium TA Bryer, SM Zavattaro Administrative theory & praxis 33 (3), 325-340, 2011 | 517 | 2011 |
| A critical examination of social media adoption in government: Introducing omnipresence SM Zavattaro, AJ Sementelli Government Information Quarterly 31 (2), 257-264, 2014 | 220 | 2014 |
| A sentiment analysis of US local government tweets: The connection between tone and citizen involvement SM Zavattaro, PE French, SD Mohanty Government information quarterly 32 (3), 333-341, 2015 | 198 | 2015 |
| Assessing managerial methods for evaluating place brand equity: A qualitative investigation SM Zavattaro, JJ Daspit, FG Adams Tourism Management 47, 11-21, 2015 | 148 | 2015 |
| Branding and isomorphism: The case of higher education DL Fay, SM Zavattaro Public Administration Review 76 (5), 805-815, 2016 | 121 | 2016 |
| Place branding through phases of the image: Balancing image and substance S Zavattaro Springer, 2014 | 91 | 2014 |
| Municipalities as public relations and marketing firms SM Zavattaro Administrative Theory & Praxis 32 (2), 191-211, 2010 | 82 | 2010 |
| Brand Obama: The implications of a branded president SM Zavattaro Administrative theory & praxis 32 (1), 123-128, 2010 | 63 | 2010 |
| Social media in public administration’s future: A response to Farazmand SM Zavattaro Administration & Society 45 (2), 242-255, 2013 | 62 | 2013 |
| Social media as micro-encounters: Millennial preferences as moderators of digital public value creation SM Zavattaro, LA Brainard International Journal of Public Sector Management 32 (5), 562-580, 2019 | 49 | 2019 |
| Taking the social justice fight to the cloud: Social media and body positivity SM Zavattaro Public Integrity 23 (3), 281-295, 2021 | 48 | 2021 |
| Cities for sale: Municipalities as public relations and marketing firms SM Zavattaro State University of New York Press, 2013 | 47 | 2013 |
| The role of positive psychological states in online learning: Integrating psychological capital into the community of inquiry framework JJ Daspit, TC Mims, SM Zavattaro Journal of Management Education 39 (5), 626-649, 2015 | 41 | 2015 |
| Integrating innovation and absorptive capacity into the place branding process: A capability-based perspective J J. Daspit, S M. Zavattaro Journal of Place Management and Development 7 (3), 206-224, 2014 | 37 | 2014 |
| Expanding Goffman's theater metaphor to an identity-based view of place branding SM Zavattaro Administrative Theory & Praxis 35 (4), 510-528, 2013 | 36 | 2013 |
| Place marketing and phases of the image: a conceptual framework SM Zavattaro Journal of Place Management and Development 5 (3), 212-222, 2012 | 35 | 2012 |
| Brand USA: A natural quasi-experiment evaluating the success of a national marketing campaign SM Zavattaro, DL Fay Tourism Management 70, 42-48, 2019 | 34 | 2019 |
| Social media for government SM Zavattaro, T Bryer Taylor & Francis, 2016 | 31 | 2016 |
| What's in a symbol?: Big questions for place branding in public administration SM Zavattaro Public Administration Quarterly 42 (1), 90-119, 2018 | 29 | 2018 |
| Social media: How one city opens the evidence black box W Kagarise, SM Zavattaro Public Administration Review 77 (4), 486-488, 2017 | 29 | 2017 |
Thomas BryerUniversity of Central FloridaVerified email at ucf.edu
