‪Aaminah Zaman Malik‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	46	46
h-index	3	3
i10-index	1	1

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2022202320245 23 17

Co-authors

Audhesh PaswanProfessor Marketing, University of North TexasVerified email at unt.edu
Sajani ThapaSan Jose State UniversityVerified email at sjsu.edu
Fizza KanwalPhD student at University of North TexasVerified email at lbs.uol.edu.pk
Kiarash Sadeghi R.Department of Marketing and Supply Chain Management, N.C A&T State UniversityVerified email at ncat.edu

Aaminah Zaman Malik

Aaminah Zaman Malik

Lahore University of Management Sciences

Verified email at lums.edu.pk

Racism in marketplace Social media influencers Brand activism Consumer ethics


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Social media influencer (SMI) as a human brand–a need fulfillment perspective AZ Malik, S Thapa, AK Paswan Journal of Product & Brand Management 32 (2), 173-190, 2023	36	2023
Linguistic racism in inter-culture service encounter AZ Malik, A Paswan Journal of Consumer Marketing 40 (5), 585-596, 2023	6	2023
Language-related stereotype threat, customers’ well-being and its outcome AZ Malik, A Paswan Journal of Services Marketing 37 (7), 895-910, 2023	3	2023
Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey AZ Malik, K Sadeghi R, A Paswan, F Kanwal Journal of Consumer Behaviour, 0	1
“Yes, I'm worth it!”: How romantic breakups influence self‐gifting propensity AZ Malik, K Vo Psychology & Marketing, 0

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