| Linguistic disenfranchisement, minority resistance and language revitalisation: The contributions of ethnolinguistic online communities in Zimbabwe P Mpofu, A Salawu Cogent Arts & Humanities 5 (1), 1551764, 2018 | 32 | 2018 |
| The dearth of culture in sustainable development: The impact of NGOs’ agenda and conditionalities on cultural sustainability in Zimbabwe P Mpofu Journal of Sustainable Development in Africa 14 (4), 191-205, 2012 | 28 | 2012 |
| Culture of sensationalism and indigenous language press in Zimbabwe: Implications on language development P Mpofu, A Salawu African Identities 16 (3), 333-348, 2018 | 26 | 2018 |
| Re-examining the indigenous language press in Zimbabwe: Towards developmental communication and language empowerment P Mpofu, A Salawu South African Journal of African Languages 38 (3), 293-302, 2018 | 24 | 2018 |
| Language policy, linguistic hegemony and exclusion in the Zimbabwean print and broadcasting media P Mpofu, DE Mutasa South African Journal of African Languages 34 (2), 225-233, 2014 | 20 | 2014 |
| MILITARISING MUSIC AND DEMILITARISING THE MILITARY: MAKING SENSE OF “MUSOJA” IN ZIMDANCEHALL MUSIC P Mpofu, C Tembo Muziki 12 (1), 103-121, 2015 | 18 | 2015 |
| Multilingualism, Localism and the Nation: Identity Politics in the Zimbabwe Broadcasting Corporation P Mpofu Unpublished Thesis, UNISA, 2013 | 17 | 2013 |
| Cultural Capital and the Sustainability of NGOs' Development Programs in Zimbabwe: An Integrative Approach P Mpofu Journal of Sustainable Development 5 (10), 89, 2012 | 14 | 2012 |
| Interrogating the autonomy of previously marginalised languages in Zimbabwe’s indigenous-language press P Mpofu, A Salawu Language Matters: Studies in the Languages of Southern Africa 50 (1), 25-44, 2019 | 11 | 2019 |
| Indigenous media and social media convergence: Adaptation of storytelling on Twitter, SoundCloud and YouTube in Zimbabwe P Mpofu Journal of Asian and African Studies 57 (6), 1199-1213, 2022 | 10 | 2022 |
| Interdisciplinarity and indigenous language media: Understanding language choices in Zimbabwe’s media P Mpofu, A Salawu Language Matters 49 (1), 45-64, 2018 | 8 | 2018 |
| Naming the ghost: Self-naming, pseudonyms, and identities of phantoms on Zimbabwean Twitter A Chibuwe, P Mpofu, K Bhowa Social Media+ Society 7 (3), 20563051211035694, 2021 | 7 | 2021 |
| Making sense of South African Mmega Dikgang’s transition from Setswana to English BT Molale, P Mpofu African Language Media, 74-89, 2020 | 7 | 2020 |
| Facebook groups as transnational counter public sphere for diasporic communities P Mpofu, MO Asak, A Salawu Cogent arts & humanities 9 (1), 2027598, 2022 | 6 | 2022 |
| The politics of language and the underdevelopment of African language press in Zimbabwe P Mpofu African Language Media, 35-52, 2020 | 6 | 2020 |
| African language use in the digital public sphere: Functionality of the localised Google webpage in Zimbabwe P Mpofu, A Salawu South African Journal of African Languages 40 (1), 76-84, 2020 | 6 | 2020 |
| Appreciating vulgarity in raw Zimdancehall music as expression of truth B Parwaringira, P Mpofu African Identities 21 (2), 227-245, 2023 | 4 | 2023 |
| Critical reflections on erotic content in Star FM’s Couples quality time and Ya FM’s Moto mubhurugwa (fire in underwear) P Mpofu, A Salawu African Identities 19 (1), 31-47, 2021 | 4 | 2021 |
| Code Mixing in Kwayedza: Language Subversion and the Existence of African Language Newspapers P Mpofu African Journalism Studies 43 (4), 15-30, 2022 | 3 | 2022 |
| The Nollywood cultural effect in Zimbabwe: manifestation of Nigerian lingo in everyday discourses P Mpofu Journal of Multicultural Discourses 16 (3), 245-257, 2021 | 3 | 2021 |
