| The anatomy of marketing positioning strategy R Brooksbank Marketing Intelligence & Planning 12 (4), 10-14, 1994 | 327 | 1994 |
| Defining the small business: A new classification of company size R Brooksbank Entrepreneurship & Regional Development 3 (1), 17-31, 1991 | 181 | 1991 |
| Marketing and company performance: An examination of medium sized manufacturing firms in Britain R Brooksbank, D Kirby, G Wright Small Business Economics 4 (3), 221-236, 1992 | 144 | 1992 |
| The new model of personal selling: Micromarketing R Brooksbank The Journal of Personal Selling and Sales Management 15 (2), 61-66, 1995 | 88 | 1995 |
| The theory and practice of marketing planning in the smaller business R Brooksbank Marketing Intelligence & Planning 17 (2/3), 78-91, 1999 | 78 | 1999 |
| Marketing as a determinant of long-run competitive success in medium-sized UK manufacturing firms R Brooksbank, D Kirby, G Tompson, D Taylor Small business economics 20, 259-272, 2003 | 72 | 2003 |
| The BASIC marketing planning process: A practical framework for the smaller business R Brooksbank Marketing Intelligence & Planning 14 (4), 16-23, 1996 | 71 | 1996 |
| Successful marketing practice: A literature review and checklist for marketing practitioners RW Brooksbank European Journal of Marketing 25 (5), 20-29, 1991 | 65 | 1991 |
| Marketing in medium-sized manufacturing firms: The state-of-the-art in Britain, 1987-92 R Brooksbank, DA Kirby, D Taylor, D Jones-Evans European Journal of Marketing 33 (1/2), 103-120, 1999 | 54 | 1999 |
| Marketing in medium-sized manufacturing firms: The state-of-the-art in Britain, 1987-92 B Roger, AK David, T David, JE Dylan European Journal of Marketing 33 (1/2), 103-120, 1999 | 54 | 1999 |
| CyberRx: Emerging social media marketing strategy for pharmaceuticals CS Rader, Z Subhan, CD Lanier, R Brooksbank, S Yankah, K Spears International Journal of Pharmaceutical and Healthcare Marketing 8 (2), 193-225, 2014 | 36 | 2014 |
| This is successful marketing R Brooksbank Bradford: Horton Publishing, 1990 | 35* | 1990 |
| Strategic marketing in Chinese manufacturing companies G Huan, R Brooksbank, D Taylor, P Babbis Asia Pacific Journal of Marketing and Logistics 20 (3), 276-288, 2008 | 28 | 2008 |
| The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies R Brooksbank, D Taylor Marketing Intelligence & Planning 20 (7), 452-461, 2002 | 28 | 2002 |
| Marketing R Brooksbank Entrepreneurship and small business management in New Zealand, 2005 | 27* | 2005 |
| Marketing in “survivor” medium‐sized British manufacturing firms: 1987‐1997 R Brooksbank, D Kirby, D Taylor European Business Review 16 (3), 292-306, 2004 | 27 | 2004 |
| Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs R Brooksbank, R Garland, W Werder European Sport Management Quarterly 12 (5), 457-475, 2012 | 26 | 2012 |
| Strategic marketing in times of recession versus growth: New Zealand manufacturers R Brooksbank, Z Subhan, R Garland, S Rader Asia Pacific Journal of Marketing and Logistics 27 (4), 600-627, 2015 | 25 | 2015 |
| IT adoption and the independent retail business: The retail newsagency R Brooksbank, D Kirby, S Kane International Small Business Journal 10 (3), 53-61, 1992 | 25 | 1992 |
| Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study S Fullerton, R Brooksbank, L Neale Asia Pacific Journal of Marketing and Logistics 29 (5), 1079-1096, 2017 | 23 | 2017 |
