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Yeoh Hui Jing
Yeoh Hui Jing
Sunway University
Verified email at help.edu.my
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Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model
KY Koay, DLT Ong, KL Khoo, HJ Yeoh
Asia Pacific journal of marketing and logistics 33 (1), 53-72, 2020
2412020
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