| Social enterprises in electronic markets: web localization or standardization M Benmamoun, H Alhor, C Ascencio, W Sim Electronic Markets 31, 215-231, 2021 | 17 | 2021 |
| Location, location… mailing location? The impact of address as a signal CD Johnson, BC Bauer, K Kelting, N Jankuhn, W Sim Journal of Business Research 128, 326-337, 2021 | 3 | 2021 |
| Research trends in market intelligence: a review through a data-driven quantitative approach MW Soykoth, W Sim, S Frederick Journal of Marketing Analytics, 1-27, 2024 | 1 | 2024 |
| Effects of Different Types of Endorser in Social Media: An Abstract W Sim, N Jankuhn, BD Carlson Academy of Marketing Science Annual Conference, 385-386, 2020 | | 2020 |
| ALL ONLINE CLEBRITIES ARE THE SAME… OR ARE THEY?: THE MODERATING ROLES OF SOCIAL MEDIA USAGE MOTIVE W Sim, N Jankuhn, B Carlson 2020 AMA Summer Academic Conference, 19, 2020 | | 2020 |
| Does Resort Fee Regulation Influence Price Fairness Perceptions? N Jankuhn, W Sim, Y Kuang 2020 Annual Academy of International Business, 2020 | | 2020 |
| Influencer vs. Celebrity: effects of endorser's source of popularity and income on endorsements. W Sim, N Jankuhn, B Carlson 2020 Annual Academy of Marketing Science, 2020 | | 2020 |
| THE PRICE IS $50 PER NIGHT, BUT CLEANING IS EXTRA–ACCEPTANCE OF PARTITIONED PRICING IN THE SHARING ECONOMY N Jankuhn, W Sim 2020 AMA Summer Academic Conference, 227, 2020 | | 2020 |
| How Do Consumers Evaluate Global Brands?:Integrating Neuroscience and International Marketing W Sim, N Jankuhn, H Zhao 2019 Annual Academy of International Business, 2019 | | 2019 |
| Ethnic consumers and retail marketing strategy W Chun, W Sim Journal of Cultural Marketing Strategy 2 (2), 158-168, 2017 | | 2017 |
