| The loyalty effect FF Reichheld, RG Markey, C Hopton EUROPEAN BUSINESS JOURNAL 12 (3), 134-139, 2000 | 891 | 2000 |
| The ultimate question 2.0 F Reicheld, R Markey Harvard Business Review Press, 2011 | 634* | 2011 |
| E-customer loyalty-applying the traditional rules of business for online success FF Reichheld, RG Markey Jr, C Hopton European business journal 12 (4), 173, 2000 | 482 | 2000 |
| Closing the delivery gap J Allen, FF Reichheld, B Hamilton, R Markey Bain & Co, 2005 | 85 | 2005 |
| Closing the customer feedback loop R Markey, F Reichheld, A Dullweber Harvard Business Review 87 (12), 43-47, 2009 | 83 | 2009 |
| Putting social media to work C Barry, R Markey, E Almquist, C Brahm White paper by Bain & Company.[Online] Available from: http://www. bain. com …, 2011 | 43 | 2011 |
| Are you undervaluing your customers R Markey Harvard Business Review 1, 2020 | 39 | 2020 |
| Winning new customers using loyalty‐based segmentation R Markey, J Ott, G du Toit Strategy & Leadership 35 (3), 32-37, 2007 | 21 | 2007 |
| Introducing the net promoter system R Markey, F Reichheld Retrieved November 27, 2017, 2011 | 19 | 2011 |
| The four secrets to employee engagement R Markey Harvard Business Review, 1-3, 2014 | 14 | 2014 |
| Who’s responsible for employee engagement J Kaufman, R Markey, SD Burton, D Azzarello Bain Insights Rep, 2013 | 14 | 2013 |
| Blowing the whistle on bad profits. F Reichheld, R Markey Strategic Finance, 8-10, 2006 | 13 | 2006 |
| Find your sweet spot R Markey, G du Toit, J Allen Harvard Management Update 11 (11), 3-6, 2006 | 11 | 2006 |
| Leading with loyalty R Markey Strategy & Leadership 36 (3), 2008 | 9 | 2008 |
| Sincere loyalty F Reicheld, R Markey The key to winning customers for life. The ultimate question 2.0: How to …, 2013 | 8 | 2013 |
| Capitalizing on the customer J Allen, FF Reicheld, B Hamilton, R Markey European Business Forum, 24-29, 2006 | 8 | 2006 |
| Hopton Ch., 2000 FF Reichheld, RG Markey Jr The loyalty effect–the relationship between loyalty and profits, 134-139, 0 | 8 | |
| The benefits of a competitive benchmark net promoter score R Markey | 6 | 2020 |
| How to achieve true customer-led growth: Closing the delivery gap J Allen, FF Reichheld, B Hamilton, R Markey Bain & Company, 1-7, 2005 | 6 | 2005 |
| Are you understanding your customers? It is time to start measure and managing their worth R Markey Harvard Business Review, January-February, 2020 | 5 | 2020 |
