| Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors V Srivastava, AD Kalro Journal of Interactive Marketing, 2019 | 176 | 2019 |
| Motivations and outcomes of seeking online consumer reviews: a literature synthesis V Srivastava, AD Kalro Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2018 | 13 | 2018 |
| How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding MDS Deryl, S Verma, V Srivastava International Journal of Information Management Data Insights 3 (2), 100205, 2023 | 3 | 2023 |
| Beyond stars: role of discrete emotions on online consumer review helpfulness V Srivastava, AD Kalro, G Raizada, D Sharma Journal of Marketing Theory and Practice 32 (2), 137-157, 2024 | 2 | 2024 |
| Empowering AI Companions for Enhanced Relationship Marketing VS Rijul Chaturvedi, Sanjeev Verma California Management Review, 2023 | 1* | 2023 |
| Management Response Strategies for Varying Sentiments and Emotions in Online Consumer Reviews V Srivastava, AD Kalro Asia Pacific Association for Consumer Research Conference 2019, IIM Ahmedabad, 2019 | 1 | 2019 |
| Shall One Sit “Longer” for a Free Lunch? Impact of Trading Durations on the Realized Variances and Volatility Spillovers G Raizada, V Srivastava, SVDN Rao Journal of Quantitative Economics 18 (1), 1-28, 2020 | | 2020 |
| Consumer Ambivalence, Dissonance, and Indifference – Apples, Oranges, and Pears or Peas in the Same Pod? P Sharma, C Leo, V Srivastava Asia Pacific Association for Consumer Research Conference 2019, IIM Ahmedabad, 2019 | | 2019 |
| A Study on Relative and Holistic Influence of Qualitative Content Factors on Online Review Helpfulness V Srivastava, AD Kalro 2018 American Marketing Association (AMA) Winter Academic Conference, New …, 2018 | | 2018 |
| Do Cross-cultural Differences Exist in Online Reviews? A Thematic Analysis using Leximancer V Srivastava, AD Kalro 10th NASMEI International Marketing Conference, Chennai, 2016 | | 2016 |
| The Influence of Culture on Persuasion in Online Reviews: A Content Analysis V Srivastava, AD Kalro 2015 ANZMAC Conference Innovations and Growth Strategies in Marketing 2015 …, 2015 | | 2015 |
Arti D. KalroProfessor, SJMSOM, Indian Institute of Technology BombayVerified email at iitb.ac.in
